All Marketing articles – Page 173
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ArticleChilean blues add colour to European menus
Culinary shows in Berlin and Paris part of major promotional campaign in France and Germany
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ArticleMeet Joe Wicks
Body coach and food writer Joe Wicks went viral in 2017 with his weight loss and healthy eating regime. He tells Nina Pullman how he went from having zero to two million Instagram followers and why ‘midget trees’ are his favourite veg
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ArticleChina market open for NZ avocados
Following a successful technical audit, New Zealand has gained official approval for exporting avocados to China
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ArticleBlue Whale launches Novablue in Asia
Blue Whale is celebrating a successful campaign in Asia for its Gala hybrid brand Novablue
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ArticleNaturipe introduces 'FeBLUEary'
Campaign is designed to push Chilean blueberries in the US through winter months
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ArticleSPC takes first products to China
The Australian company is taking its Goulburn Valley and SPC brands to China, expanding its global footprint
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ArticleSouth Africa's marketing milestone
Now in their tenth year, South Africa’s integrated market development campaigns have worked with retailers and media to raise the profile – and sales – of the country’s stonefruit and topfruit
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ArticleProduction surge lifts Orri sales
More than 45,000 tonnes of the variety are expected to be sold this season
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ArticleSouth African stonefruit peaks
South African stonefruit season reaches height of campaign with exciting new developments aplenty
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ArticleFreshfel eyes research priorities
Freshfel and AREFLH hosts conference on research priorities for the fruit and vegetable sector for Horizon 2020 programme
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ArticleVan drivers switch junk food for veg
New study finds 'white van drivers' are swapping a diet of junk food for fresh produce and regular exercise
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ArticlePrince de Bretagne targets food waste
Through new partnerships and products, the Brittany, France-based marketer aims to reduce food waste and attract younger consumers to the range
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ArticleAmbrosia campaign draws to a close
Spain is a key strategic market for the Italian club variety
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ArticleAvocado six pack appeals to Australian market
Consumers and growers see the benefit of new value-added offering from Favco
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ArticleTenderstem reaches 10m kg milestone
Record volume sales grew by 14 per cent in the last year as Tenderstem records ninth year of double-digit growth
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ArticleTaste Australia promotes summer fruits Malaysia
The Taste Australia campaign provided recipes, displays and promotions in a bid to push summer fruits in Malaysia
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ArticleNew organic banana brand targets UK and France
Allfresch is set to import its first shipment of Dominican Republic-sourced organic bananas under new brand Mibio
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ArticleMushroom sales benefit from category plan
Italian company Sipo says new branded range of convenience mushroom packs has exceeded expectations
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ArticleChilean blues line unmanned retail shelves in China
Chilean blueberries will be available at thousands of unmanned retail points thanks to a strategic partnership formed with MissFresh
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ArticleSuppliers urged to join Vegetarian Week campaign
Fruit and veg suppliers can showcase their products or brand in a new advertising campaign on the London Underground