All Marketing articles – Page 12
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NewsZespri launches new brand platform Grown for Good
Grown for Good will launch across Zespri’s core markets globally with the 2026 New Zealand kiwifruit season
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AnalysisAnalysis: Significant shift in Korea’s citrus imports reveals new opportunities for brands
Hyojun Kim shares an overview of Korea’s citrus market following a surge in imports of Californian mandarins this year, noting clear lack of brand leadership in the category
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NewsHottest March on record brings on “fast and short” California cherry season
Despite the early start and the short shipping window, industry says crop is much improved on problematic 2025 harvest
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FeaturesOrsero to manage Madagascan lychee exports
Orsero Group has been named as one of two exclusive operators of Madagascan lychee exports for the key European market
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NewsChilean suppliers form BabyPlum Club for premium plums
Eight of the country’s leading fruit companies join forces to grow and sell varieties bred by Spain’s Ibergen Frutales
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NewsSweet C welcomes Fresh Produce India Awards win
The Sweet C mandarin brand was recognised for its ‘Blue is the new orange’ campaign at the FPI Awards
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NewsVitacress relaunches Steve’s Leaves salad brand
Baby leaf salad brand has relaunched into Waitrose and Ocado with fresh look focused on outdoor heritage and sustainability credentials
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FeaturesCherry Blossom Festival builds excitement as Picota season approaches
Michael Barker reports on the latest efforts to market Picota cherries and celebrate the beauty of Spain’s Jerte Valley
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NewsAustralian Avocados brings premium culinary experience to Mumbai
Organisation leverages culinary collaborations and immersive experiences to build awareness and inspire adoption among consumers and chefs
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FeaturesHold me, thrill me, share me, snack me… RedPop wins Supergirl tie-in
Giga also returns with series of Superman-related promotional activities timed for release of blockbuster summer movie
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FeaturesChiquita opens Miss Chiquita House at Milan Design Week
Fruit brand returns to annual event and showcases iconic character through immersive experience designed by artist Jiaqi Wang
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NewsNew global campaign for California grapes as season starts early
Superhero-themed Lunchbox League campaign targets trade and consumers across US and 22 export markets to help drive demand
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NewsRijk Zwaan puts vegetables first at Little Food Festival
Next generation of foodies were treated to fresh vegetable snacks at children’s food festival
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NewsCalifornia Table Grape Commission welcomes funding boost
The Commission has been awarded US$2.2mn through the America First Trade Promotion Program to expand global promotions
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NewsOnix hits the shelves in South Africa
AMFresh and Genesis Fresh have partnered with Shoprite to bring the 2025 Fruit Logistica Innovation Award winner to South African shoppers
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NewsM&S drops prices on 19 veg lines to attract families
Premium retailer has placed 22 lines including brassicas, garlic, courgettes and leeks into either its value or ‘dropped and locked’ ranges and lowered some prices in a bid to entice more family shoppers and double its food business
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NewsUSDA reveals AFTPP funding awardees
Washington Apple Commission, California Table Grape Commission and Pear Bureau Northwest among beneficiaries
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NewsKalfresh launches new prepped vegetable product
Sweet Corn Ribs are a pre-cut sweet corn offering which comes with an Australian-made smokey garlic sauce
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NewsTasmanian cherry exports reach record value
Hong Kong, Taiwan, China, and Vietnam remained the key export destinations for the 2025/26 season
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NewsFresh Produce India Awards: winners announced
Westfalia Fruit India, Sweet C, and Namdhari’s Group scoop the Fresh Produce India Awards 2026