All Marketing articles – Page 12
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NewsCMI Orchards strengthens year-round pear programmes
Partnership with Argentina’s Kleppe family complements domestic programmes
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NewsHort Innovation returns to Korea for Taste the Wonders of Australia campaign
Two-day event aims to deepen commercial relationships in trade, retail and foodservice
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NewsRijk Zwaan unveils veggie vending machine
Seed breeder wants to encourage ‘more moments and new eating habits’ to help stimulate fruit and veg consumption
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NewsDriscoll’s showcases unusual berry pairings
Strawberries dipped in Tajin spice and blackberries served with goat’s cheese were part of a special tasting experience at the berry supplier’s stand in Berlin
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NewsFruitMasters hosts launch of Yumio raspberry brand
Dutch cooperative unveils Yumio raspberry brand and marketing club at Fruit Logistica 2026, with plans to establish year-round sales programme
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NewsVip faces German market pressure amid oversupply challenges
Apple marketer says large local crop and lower consumer spending have put pressure on sales, although the situation across Europe is different
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NewsGlobal fresh produce trade weathers the storm to spark unbeatable Fruit Logistica
Fruit Logistica 2026 once again demonstrated its status as the world’s premier business, innovation and knowledge platform for the industry
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NewsNonsan strawberries go on show in Indonesia
Strawberry festival in Jakarta engages consumers and facilitates exports
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NewsVerena Cunningham joins IFPA A-NZ to lead NZ strategy
Cunningham has over two decades of senior leadership experience in the fresh produce industry
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NewsEat Them To Defeat Them to return to schools
Award-winning healthy-eating initiative has a number of new elements for 2026
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NewsSeedless black watermelon group targets expansion
Dolce Passione to expand again this year as consortium eyes further sales growth, with mini varieties now accounting for 60 per cent of domestic sales
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NewsVog adopts football metaphors for new consumer strategy
Italian apple supplier develops sporting analogies to simplify category management and meet diverse consumer needs across European markets
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NewsBerry shortages and ‘tsunami of grapes’ bound for Europe
Heavy rain, wind, and port issues are disrupting exports from Morocco, Spain and South Africa, with berries and grapes among top affected
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FeaturesGrapa Global signals next stage of global growth with Australian field day
Buyers from across Asia see how Grapa’s latest varieties are gaining momentum with Australian growers
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NewsCo-op incubator scheme opens for new suppliers
Retailer is hoping to list new fruit-based snacks or healthy treats as part of its Incubator new supplier listing scheme, now open for applications
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NewsFruit Logistica European Statistics Handbook 2026
Despite climate pressures, cost burdens and regional shifts, Europe’s fruit trade remains competitive
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NewsRiverford sales rise as higher costs squeeze profits
Devon-based veg box company chose to absorb costs rather than passing on, while sharing £1.1mn of profit equally with its 1,000 co-owners in the last financial year
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PromotionComing soon: Asiafruit Fresh Produce India edition
Discover all the latest market trends ahead of India’s premier fresh produce event. Plus, Fresh Focus South African Table Grapes and features on grapes, apples, pears, avocados and more
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NewsCalifornia Avocado Commission forecasts 150,000-tonne crop
Terry Splane calls time on 40-year career, including two years as CAC vice president of marketing
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NewsAusveg launches nationwide advertising campaign to give vegetable growers a boost
Fresh veg, deliciously affordable campaign promotes buying and consuming Australian-grown vegetables across thousands of outdoor advertising billboards

