All Marketing articles – Page 175
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ArticleFlorette back on TV with £3m spend
Brand set to continue Always Made with Sunshine concept, backing up a range of new product launches this summer
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ArticleFyffes peels back cover on new campaign
Focus will be on unique selling points including quality control, storage techniques and harvesting by hand
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ArticleTenderstem unveils ‘foodscape’ adverts
Imaginative designs by reknowned photographer Carl Warner to accompany campaign to promote product’s versatility
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ArticleJazz box promo launches in Asda
Limited-edition nine-boxes of the apple variety go on sale, with consumers also offered the chance to win slicers
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ArticleNew grapes to vie with Thompson and Crimson in Greece
British breeder and grower Jupiter Marketing joins forces with Grapa Varieties to grow new late-season varieties
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ArticleVeg purchases down last year, again
Government survey for 2016/2017 shows that British households are buying less veg, albeit more fruit
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ArticleCelina pear offers enormous potential
Promise of two years ago confirmed by first harvest of blushed pear Celina in South Africa
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ArticleChile launches first ever kiwifruit campaign in India
Promotion will strengthen Chile’s image as a supplier of high quality fruit in the market
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ArticleRegal'in launch new white flat nectarine
The new variety will reach commercial production in 2020 after the formal unveiling of certified producers at medFEL
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ArticleGrower brings baby kale to Greece
Salad producer Vezyroglou Farm is first to grow the baby leaf in the country, looking to tap into growing demand for superfoods
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ArticleChile hails success of Chinese cherry campaign
With exports set to double within the next five years, promotional activities will underpin sector’s future profitability
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ArticleDriscoll's extends blackberry campaign
Successful harvesting of glasshouse blackberries in Northern Europe helps extend blackberry season into spring, summer, and autumn
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Article"Bomb shelter" micro-greens on sale in Waitrose
Growing Underground is selling two salad leaf ranges at the retailer and are setting their sights on new underground sites
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ArticleEU apricot yield to fall by nearly a quarter
European producers are forecasting lower yields this year, after demand failed to meet 2017's record supply
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ArticleConsumers urged to 'Show Us Your Jaffas'
Citrus brand heads off on national tour of Tesco stores, offering samplings and prizes to the public
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ArticleDutch still life wins Pink Lady award
German photographer's shot takes Apple a Day category at the annual Pink Lady Food Photographer of the Year award
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ArticleChiquita unveils new-look European campaign
The marketer’s latest multi-channel campaign will be tailored to different markets
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ArticleRSA optimistic ahead of new US citrus campaign
SCSA heralds positive outlook as outgoing chairman Johan Mouton is replaced by Boet Mouton
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Article'Tennis ball' fruit tubes taking off in Europe
Spanish start-up Fru&tube is helping Europeans eat healthier with snackable fruit, but they are yet to make it to the UK
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ArticleLocal for local
Shoppers are hungry for very local produce, sometimes dubbed “hyperlocal”, but can retailers integrate those demands into their supply chain