All Marketing articles – Page 174
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ArticlePeru steps up fight against child labour
Consumers will soon be able to choose products certified as free of child labour under government scheme
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ArticleLove Beets to air on Harriott's new show
New beetroot range from G's Fresh to advertise alongside celebrity chef Ainsley Harriott's new Caribbean cooking show
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ArticleFrench produce goes on summer tour
French fresh fruit and vegetables are gaining attention through Interfel’s participation in the NRJ Summer Tour of France’s beaches
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ArticleUK schools donate thousands of books
South African fruit industry body Hortgro thanks British children for charitable efforts in book donation campaign
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ArticleItalian apple trade invests in Asia
Exporters continue to build consumer awareness as access to new markets in Vietnam and Taiwan beckons
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ArticleJingold brings new varieties to Asia
Kiwifruit consortium has put varietal innovation at the heart of its commercial strategy as its international business grows
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ArticleOrigine builds on firm foundations
With most of its Sweeki-branded kiwifruit sold in Asia, the Italian group is targeting further growth this coming season
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ArticleHealth trend keeps lettuce loved
Rijk Zwaan has a lettuce leaf for every sandwich, as the group taps into the health trend in on-the-go snacking
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ArticlePositive first impressions for new apple Yello
Initial consumer reaction to one of Europe's newest club varieties has apparently been extremely positive
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ArticleLords hits back at veggie burger claim
Lords committee opposes EU proposals to ban use of the words 'burgers' and 'sausages' in relation to meat-free products
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ArticleBehind the curve but on the up
Italy’s appetite for avocados is yet to match that of its northern European neighbours, but there are signs of growth
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ArticleIndia’s retail landscape is evolving
India’s rapid economic growth prompts retailers to rethink their relationship with consumers as new trends emerge.
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ArticleSainsbury's tests plastic-free loose produce
Trials in two stores will replace single-use plastics with drawstring recyclable bags and customers' own containers
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ArticleIndian growers rally for change
Grape growers in Maharashtra join forces to fight market inequality
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ArticlePink Lady gives away dance lessons in Pride promo
Co-op shoppers given chance to win £1,000 worth of dance lessons in sticker promotion with Gay Star News
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ArticleZespri gives consumers the kiwi experience
Company looks to promote SunGold kiwifruit brand at events, supported by retailer and supplier campaigns
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ArticleChilean kiwifruit makes Indian inroads
A new promotional campaign is part of a wider push from the Chilean kiwifruit industry into the Indian market
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ArticleAlanar cherries get taste recognition
Turkish exporter Alanar has been certified by the International Taste Institute for the superior flavour of its cherries
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ArticleSyngenta to showcase sustainable veg
The company's Fields of Innovation event will demonstrate new variety innovation that meets sustainability challenges
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ArticleBreaking Bud and the science of marketing
With an impressive track record in creating and transforming the fortunes of fresh produce brands, Dorian Perry has big plans for the future. Tommy Leighton reports