All Marketing articles – Page 174
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ArticleGousto joins Christmas dinner frenzy
Meal kit brand’s new ‘Get-Together’ box offers recipes for the entire festive period with a box of eight recipes for £74.99
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ArticleKevin the Carrot is looking for love
Aldi's popular root veg hero is returning to screens in the discounter's Christmas ad, alongside a new romantic interest
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ArticleThe Food Warehouse overhaul focuses on grower brands
Major relaunch of fresh produce range includes focus on specialist family growers and ‘real farm brands’
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ArticleThe Greenery gives recipe ideas a spin
New online slot machine makes it easier for Verse Oogst box scheme customers to find inspiring meal ideas
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ArticleEuropean shopping frequency in decline
British suppliers eyeing growth in European retail sector should note market trends and frequency declines, writes Kantar's Chris Cowan
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ArticleLevity CropScience appoints Egyptian distributor
Lancashire firm anticipates large volume sales in MENA region, with more distribution appointments to follow
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ArticleSanLucar enlists furry friend for new campaign
The company’s partnership with Studiocanal gets a second outing as new Paddington Bear movie hits cinema screens
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ArticleHello Fresh launches Christmas dinner box
Butter-basted turkey and veg trimmings are available from £69.99 for four, six, eight or ten people from recipe box firm
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ArticleTomatoes trade up as Brexit bites
Premium on-the-vine varieties are driving the category but Brexit poses both opportunities and challenges for growers
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ArticleJazz voted UK’s tastiest apple
Fast-rising club variety wins coveted prize at National Fruit Show in Kent for third year in five
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ArticleFailed product launches cost brands over £30m
Basic errors in online listings by grocery brands such as shortened product names mean shoppers can’t find new items to purchase
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ArticleProminent launches consumer campaign
Tomato group is launching a series of video clips featuring the end user
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ArticleCamposol’s new blues brand hits the road
The Berry That Cares brand debuts for its first full season in China
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ArticleLe Tissier goes organic
New organic delivery service for time-poor customers delivers first box to football legend Matt Le Tissier
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ArticleIndian food and a fourth meal tipped as 2018 trends
Indian street food, eating four meals a day and plant proteins have been named in Waitrose’s annual food trends report
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ArticleEurobanan searches for spirit of Costa Rica
The Spanish company is giving consumers a chance to win a trip to Costa Rica with its new promotional campaign
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ArticleWest Pak debuts avo campaign
The Avocado Family campaign serves as a foundation for carrying on the legacy of retiring founders Randy Shoup and Galen Newhouse
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ArticleABC ramps up blues promotions
A series of events is planned at home and abroad to coincide with Argentina’s high production period
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ArticleBranding specialist branches out
Former Delta Agrar marketing director Julka Toskic has set up a new agency to work more closely with fruit and veg brands
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ArticleWaitrose launches orange-skinned apples
Sunburst apples are described as a ‘retail first’ and have launched at Waitrose in the run-up to Halloween