All Marketing articles – Page 53
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NewsUK imports of South African raisins soar
The UK imported 9,100 tonnes of raisins from South Africa in 2024, up 137 per cent year-on-year
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NewsFlanders unveils bigger, brighter presence at Fruit Logistica
With a joint stand that is “larger, taller and more yellow”, VLAM says a special effort is being made to help Flemish companies stand out in Berlin this year
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NewsPink Lady partners with Judi Love to ‘Empower Your Lunch Hour’
Apple brand has enlisted the help of comedian Judi Love to take on the ”lunchtime taboos that dominate UK offices”
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NewsRiverford launches ‘veg pledge’ to boost five-a-day
Veg box supplier hopes to boost produce consumption after new study shows Brits still don’t eat enough
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NewsBollo melon makes it nine out of nine
Company’s Piel de Sapo scoops ninth consecutive taste award while Sweetheart melon recognised for third time
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NewsSyracuse lemons star in new television advert
Three-year campaign to highlight the PGI-protected Sicilian speciality continues with TV promotion on Rai channels
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NewsChina eyes growth for Lunar New Year
Unwavering demand for high-quality, high-value products is set to drive growth despite economic caution as the Lunar New Year approaches
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NewsEgyptian citrus makes waves
Juhayna’s Amr Eltarabolsy is optimistic for the future of Egyptian citrus, as the company expands in both the fresh and juice markets across the world
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NewsCalifornia Table Grape Commission adds new marketing directors
Alexandra Merritt to become director of global marketing and Lisa Massie to take on director of international marketing for Asia
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NewsBrands bring joy to Italy’s apple business
Continued investment in club varieties, supported by high-profile marketing promotions, appear to have brought sustained growth
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NewsThe Wonderful Company commits US$10mn to LA fire relief efforts
Company pledges financial support for firefighters and police, and says it will also double employee donations
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NewsFresh Produce Vietnam: agenda announced
Fruitnet’s brand-new event in Ho Chi Minh City explores every aspect of the booming Vietnam market
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NewsNew Bollo campaign invites consumers to focus on the good stuff
Citrus joins melons and watermelons in marketing push to reinforce brand’s year-round presence
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NewsBritish berry industry future “under threat”
Growers warn of difficult year to come despite the British berry sector hitting record milestones
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NewsAsiafruit Knowledge Centre: Breeders break down the future of fruit
Leading breeders discussed what the future holds for varietal innovation and how new offerings will meet the needs of growers and consumers at Asiafruit Congress
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NewsDriscoll’s Sweetest Batch return to Australian shelves in 2025
New season of premium strawberries available to Australian consumers through the first three months of the year
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NewsWA Farm Direct commences Queen Garnet sales in Western Australia
Australian-bred plum to hit shelves in Western Australia across summer with exports bound for Asian markets
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NewsFruit World and Creekside Organics complete merger
The 50-50 merger will strengthen family farms and expand services for customers
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NewsBranston launches “nostalgic” all-rounder potato brand
Nanna Tate range includes varieties selected for suitability to various cooking methods and dishes
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PromotionComing soon: FPJ Marketing & Branding Special
FPJ’s first-ever Marketing & Branding Special celebrates innovation and offers inspiration as opportunities for fresh produce brands grow in the UK

