All Marketing articles – Page 102
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ArticleZespri considering partnership with Chinese growers
Kiwifruit marketer aims to curb illegal plantings of Zespri’s gold G3 variety by trialling partnership with growers
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PodcastsFruitbox 45 · Franco Fubini, Natoora
The supplier-retailer's founder explains how provenance and seasonality have the power to generate a premium
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ArticleMushrooms key to vitamin D?
Health expert says mushrooms are a good way to get a natural vitamin D boost during winter – and especially during lockdown
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ArticleConference effort continues in Brazil
Promotional efforts in support of the Belgian Conference pear are continuing in Brazil, as well as in Mexico, despite the challenges of the coronavirus
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ArticleDada Group and Pagoda team up
China’s leading local on-demand retail and delivery platform to deliver fresh fruit to consumers across China within one hour
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ArticleUnifrutti Group acquires Oranfrizer
Major international player strengthens its position in the citrus category with addition of leading Sicilian supplier
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ArticleGreener packs for Nature's Pride avos
Group introduces 100 per cent cardboard packaging for its avocados
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ArticleAmbrosia Gold apples retain prominence
Strong 2020 performance sees volume and sales increase for popular US apple
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ArticleFirst cherries to go to local heroes
Annual cherry auction postponed, prompting Sydney Markets to deliver new season cherries to community champions
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ArticleFreshfel pushes EC on marketing
Commission urged to retain €200m budget and double allowance for consumption promotion activities in 2021
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ArticleNufri launches new Envy marketing campaign
The club variety will return to Spanish TV screens as part of its new season promotion
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Article
One Harvest launches rebrand
Brand new logo symbolises freshness, growth and sustainable mind-set
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ArticleFormer PI man launches executive coaching business
Leon Mundey is bringing senior-level business coaching to the food and drink trade with a new training programme called Scaling Up
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ArticleFyffes scoops North American marketing award
Company’s ‘Easy to Eat, Easy to Pronounce’ campaign honoured by Summit Creative Awards
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ArticleMixologists put lemons centre stage
Ailimpo introduces three healthy lemon drinks to boost immune systems in these Covid-19 times
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ArticleAFM targets Big Game audience
Avocados From Mexico partners with Troy Aikman and Erin Andrews to 'Make The Big Game Your Bowl game'
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ArticleRSA stonefruit "improvement expected"
As the 2020/21 UK marketing campaign gets underway, the South African stonefruit industry is anticipating improvements on all fronts
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ArticleAsia Briefing looks at China post-Covid
The fourth weekly online briefing ahead of Asia Fruit Logistica ON gave viewers an understanding of consumer behaviour in post-pandemic China
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ArticleApeel adds US$30m in new funding
Apeel’s technology will soon be available to smallholder farmers in emerging markets
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ArticleUK leek campaign centres on health and waste reduction
Working with nutritional chef Julie Cleijne, leek trade body wants to boost consumption through messages around healthy and sustainable eating