All Marketing articles – Page 102
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ArticleNew website for Fyffes
Site makes it easier to access information about group's sustainability efforts, certifications, quality controls and standards
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ArticleTru-Cape enjoys double-digit growth
South African group reports on record turnover in 2020 and says it is optimistic about the coming year
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ArticlePlanasa signs asparagus deal with France’s Priméale
The two companies have joined forces to market fresh asparagus in France over the next three years
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ArticleSanLucar uses ripeness labels on avocados
The premium fresh produce brand has launched a major campaign to boost demand for exotic fruit and vegetables
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ArticleMexican avo suppliers gear up for Super Bowl
US consumption expected to grow 4 per cent during this year’s big game weekend
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ArticleChilean blueberries get Heart-Check accreditation
Certification will help US retailers to communicate health and nutrition messages to their customers
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ArticleAnecoop promotes sales of green papaya
The group hopes to create new revenue stream by marketing the unripe fruit as a vegetable
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ArticleOppy on board with Ocean Spray grapes
Leading grower-marketer now offers Ocean Spray grapes year-round, tapping into "robust" Southern Hemisphere supply
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ArticleIndian state's new name for dragon fruit
State government gives the fruit the Sanskrit name kamalam in response to perceived association with China
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ArticleJDDJ launches Chilean cherry festival
Grocery delivery platform begins Chinese New Year campaign with a livestreaming event
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ArticleRaisin hopes high in South Africa
The country's raisin industry expects continued growth in 2021 with new initiatives
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ArticleKiku keeps communicating
Concerned about a lack of face-to-face meetings, apple marketer Kiku has taken networking matters into its own hands
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ArticleDemand for avocados to peak during Super Bowl
US consumers expected to maintain increased consumption of Mexican avocados, despite Covid-19 restrictions
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ArticleSouth Africa sets transformation goals
Hortgro joins with others to develop forward-thinking transformation strategy
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ArticleSuri Agrofresh rebrands Enjoy
New look and ethos for Indian importer’s consumer centric health lifestyle brand
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ArticleNature's Pride spotlights nutrition
Partnership with GAIN coincides with the start of the International Year of Fruits and Vegetables
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ArticleVog apple campaign gets off to flying start
The group is reporting excellent quality and availability – including year-round supplies of organic apples
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ArticleTruval Conference turns 10 in China
The partnership between Belgium’s BFV and Dole China has gone from strength to strength since the launch of Truval Conference pears in China a decade ago
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ArticleGrubMarket acquires Bengard Marketing
Food delivery startup expands its range of suppliers with the addition of the fruit marketer
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ArticleItaly promotes winter strawberries
European project ‘Fruit & Veg: Natural Health!’ focuses on promoting strawberries in Italy, highlighting their year-round availability and nutritional qualities