All Marketing articles – Page 102
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ArticleHerbs turn over a new leaf
The pandemic has kickstarted fresh herbs, with many products enjoying sales growth of around 30 per cent. Fred Searle reports on the sector's key trends as UK consumers get more adventurous with their cooking
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ArticleNational Berry Month set for kick off
First-time event will target barbecue and cinema lovers, as well as highlighting the various benefits of berries
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ArticleAsiafruit June out now
New issue spotlights Vietnam, one of Asia’s most exciting markets for premium produce, while Freshmax Group CEO Murray McCallum outlines the company’s growth plans
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ArticleOrigen Espana campaign gathers pace
The three-year campaign aims to raise consumer awareness of the high quality of regional products
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ArticleNew plan for Pink Lady in India
APAL develops year-long export strategy, including brand marketing and promotions
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ArticleScotty Brand celebrates first Ayrshire potatoes
Premium fresh produce label is hopeful of strong demand this season after Covid-related boost to local veg sales in Scotland
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ArticleGlobal Grape Congress turns to Americas
Streamed live on 30 June, Global Grape Congress will explore the latest trends and developments in grapes, not least in Latin America and the US
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ArticleEtiquette expert promotes AVA Berries
William Hanson records playful social media guide to the correct way of consuming the popular summer fruit
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ArticleProChile unveils star signing for new campaign
Footballer Alexis Sánchez to front the trade promotion agency’s new export promotion drive
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ArticleChanging trends at point-of-sale
World of Fresh Ideas took a deep dive into evolving consumer trends thanks to Raul Fernandez of Breakthrough Solutions
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ArticleGlobal Grape Congress examines EMEA
Second track of Fruitnet’s 24-hour table grape event focuses on Europe, Middle East and Africa, with a series of presentations and discussions
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ArticleTomato tie-up for Syngenta and Dole China
New agreement will see Dole China distribute Yoom and Nebula tomato varieties
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ArticlePicota cherries arrive in the UK
European-grown cherries hit UK shelves, where they will appear until August
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ArticleFresh Markets Australia wins MOYA
‘A better choice!’ - Shop&Win campaign recognised with Australasia’s premier fresh produce marketing award
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ArticleReggie Yates partners with Blue Skies
Award-winning broadcaster joins forces with ethical fruit supplier to help support communities in Ghana
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AnalysisFruit Logistica Trend Report: A Fresh Start?
Trade fair's annual report considers Covid-19 impact and what future may hold for world’s fresh produce companies
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AdvertorialSustainable, safe, traceable: EU produce takes centre stage
IN&OUT targets over 50m consumers across Europe, with 10.000+ promotional days booked in for next three years
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ArticleCherry industry predicts strong season
Although tonnage is expecting to be slightly down on last year's bumper crop, quality and availability look good
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ArticleProduce Plus Winter 2021 out now
Anniversary edition includes Hort Connections preview, plus the latest in citrus, avocados and packaging & grading
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ArticleGetting closer to consumers
World Of Fresh Ideas explored how fruit marketers are connecting with consumers in new ways, including with art, education, colour and flavour