All Marketing articles – Page 11
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News
Rockit launches new marketing platform ahead of strong 2025 season
New Zealand snack-sized apple marketer prepares to export over 230mn apples this season
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News
Summerland Varieties plans global launch for new apple brands
Snowflake is already sold by a number of retailers in Canada, with production of ‘tri-coloured’ Sunpunch apples due to expand
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News
Interfel promotes healthier diets for school children
Primary and secondary school students are the main target of Interfel’s Fruit and Vegetables at School programme, aiming to instil better dietary habits through various actions
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News
Eat Them to Defeat Them returns to UK primary schools
This year’s campaign has been designed for greater flexibility
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News
Belgian strawberry suppliers mark start of new season
The strawberry campaign is kicking off in Belgium, with the first sale of the season by BelOrta growers Colembie and Colemberry, and a day of activities planned by Hoogstraten
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News
Consumer education key as Sinclair rolls out new compostable label
Sinclair’s senior marketing manager Duncan Jones explains why effective communication with customers and consumers is key to adoption of the new Sinclair-T55 compostable sticker
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Del Monte expands Broccolini reach
Licensing agreement with The Nunes Company “brings Broccolini to more retailers while maintaining premium quality”
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BerryQuest International sets scene for future of Australian berry industry
Over 500 delegates come together in Tasmania for Berries Australia event
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Comment
What can challenger brands teach the fresh produce industry?
Harvey Choat, MD of comms agency Nexus, explores what fresh produce brands can learn from the best ‘challenger brands’ in food and drink?
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News
REO Veiling simplifies identity to REO
Belgian cooperative REO Veiling has changed its corporate identity to REO, accompanied by a new logo and company motto, ‘Together it tastes better’
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News
Another bumper crop expected for Washington apples
Despite initial forecasts, mid-season packouts have 2024/25 crop at 134.6mn cartons – just under 2023/24’s second largest in history which had growers barely breaking even
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News
Kiwi Crunch sees boost in Piqa crop
Production set to increase 26 per cent this season based on harvest to date
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News
Stellar line-up for Fresh Produce India
India’s premier business event is back in Mumbai on 3-4 April with an exciting line-up of top speakers, unique experiences and first-rate networking opportunities
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News
Montague Farms calls consumers to SweeTango crunch
More than 220 tonnes of the Honeycrisp and Zestar cross will hit Australian shelves in 2025
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News
North Carolina dedicates month to sweet potatoes
Governor Josh Stein proclaims February ’North Carolina Sweetpotato Month’ in recognition of the product’s significance to the state
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News
Dulcis wins the Taste of the Year award
Italian organic kiwifruit is awarded the prestigious quality seal in Spain and Portugal
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News
Welgemeen Boerdery claims top honour at Ceres Fruit Growers’ Awards
Small innovations make all the difference according to owner, the Hanekom family from the Witzenberg
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News
T&G and WinCommerce partner to grow Envy apple sales across Vietnam
Following the signing of a new MoU, WinCommerce has agreed to increase ranging and promotions to increase sales of Envy by 50 per cent
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Features
Fruitnet Tomato Congress looks ahead to 2030
Fruitnet Tomato Congress takes place in Malaga, Spain, on 11-12 November 2025, with a focus on the future of the tomato business, examining the category’s continuing response to the changing climate, labour issues and evolving consumer demands
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News
IFPA urges US congress to tackle agriculture issues
Association says that labour, regulatory and economic crises are threatening the future of US fresh produce