All Marketing articles – Page 11
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PodcastsFresh Produce India, automation and Melbourne Markets CEO Rob Clayton
Following a successful Fresh Produce India, Bree, John and Liam discuss new opportunities for Australian and New Zealand brands in the market
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NewsEuropean apples campaign takes centre stage in São Paulo
Campaign participated in Anuga Select Brazil 2026, highlighting the quality and safety of EU apples
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NewsVeg Power targets breakfast occasions
Through a new social media and digital campaign, non-profit Veg Power aims to boost fruit and vegetable consumption at breakfast
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CommentComment: Price isn’t the problem – what consumers are really doing in fresh produce
Consumers become more selective as cost pressures increase
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PodcastsPrice wars and production costs
In the latest Fresh Produce Journal Podcast, Nina Pullman is joined by Michael Barker to debate the pros and cons of the Easter price battle on British veg, and Nina visits tomato producer FlavourFresh
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NewsEU campaign for Spanish citrus moves a step closer
Intercitrus registers 2027-29 promotional campaign for the German, French, and UK markets with the European Union
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NewsTikTok team up for Thai fruit
Government signs agreement with social media platform to promote fruit sales
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NewsZespri launches RubyRed kiwifruit across North America
New Zealand marketer rolls out berry-flavored premium variety after successful trial that reportedly doubled household penetration
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NewsFlorette aims to inspire with salad brand refresh
The brand is targeting a shake-up of the convenience salad category with its modernised Florette logo and new flavours aimed at younger, trend-led consumers
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FeaturesDelhaize switches strategy on potatoes
Belgian retailer reimagines entire range, with shift away from variety-based category merchandising and new focus on usage
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NewsProduce Plus Autumn out now
Read an exclusive interview with Zespri CEO Jason Te Brake and annual technology feature
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FeaturesPink Lady opens Madrid pop-up for Mother’s Day
Temporary outlet on Calle Gran Vía aims to present ‘cooler, more appealing’ side of the brand to consumers
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NewsRijk Zwaan updates organic spinach portfolio
Breeding company highlights new varieties including Galago RZ and Reindeer RZ, addressing growing disease challenges
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NewsThe Greenery optimistic as New Zealand kiwifruit season begins
Dutch importer reports excellent quality and broad size range for Zespri SunGold as New Zealand heads for 220m-tray crop
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NewsM&S, Ocado and Isle of Wight Tomatoes launch co-branded range
Exclusive varieties and upgraded packaging are part of a new season summer range of tomatoes and peppers with a focus on flavour and discovery
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NewsDemand for strawberries rises among younger consumers
Growth is driving investment in Dutch production, according to industry association GroentenFruit Huis, as European promotions continue
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News‘Peel or no peel’: Influencers help McCain to educate around regen
Potato brand is releasing a spoof on a popular TV quiz show to help raise awareness of regenerative farming
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PodcastsHow can the fresh produce business boost demand?
At Freshfel Europe’s annual meeting in Sicily, Fruitnet spoke to four leading industry players for their views on the consumption challenge
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NewsAFTPP funding a “strategic catalyst” for US blueberry industry
Grant will help the industry expand its presence in high-growth regions and forge partnerships with importers, distributors and retailers worldwide
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NewsFresh Produce India delivers healthy insights
Strength of the Indian market and growth prospects for both local and international fresh produce companies highlighted across packed programme