All Marketing articles – Page 11
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AdvertorialSweet C unveils Summer 2025 campaign ‘Blue is the New Orange’ in India
Mandarin brand celebrates freshness, simplicity, and wellness with a high-profile launch event in Gurugram, India, led by Malaika Arora
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VideoRelive Festival of Fresh 2025
The highlights video has landed from Festival of Fresh 2025, which featured big-name speakers, fascinating tours, and this year’s industry awards
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NewsAvocados from Colombia brand makes US debut
CAB said the milestone marks a new era of growth, identity, and opportunity for Colombian avocados
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NewsEquifruit socks it to low banana prices
At the Organic Produce Summit in the US, Equifruit aims to show how affordable it is to switch to Fairtrade-certified bananas, comparing the cost of the annual premium to that of a single sock
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VideoVideo: Ica attempts to make fruit and veg cool again
Swedish grocery giant Ica has unveiled a major new initiative aimed at reversing the declining trend of fruit and vegetable consumption among children, with nine out of ten Swedish kids currently falling short of WHO recommendations
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NewsRijk Zwaan launches first campaign to boost veg consumption
Veggies First campaign aims to raise visibility of vegetables at home, in supermarkets, canteens, and restaurants
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NewsFood Taipei Mega Shows brings global food industry together
Five concurrent exhibitions showcase global trends across entire supply chain
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NewsAsia Fruit Logistica China Meet Up welcomes growing international participation
Visitors from across the world sign up for China-focused extension of Asia Fruit Logistica, with places on the Study Tour and Premium Buyer Programme filling up fast
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NewsFruitnet Tomato Congress presents: The Future of Tomatoes
This year’s Fruitnet Tomato Congress takes place in Malaga, Spain, on 11-12 November, with industry experts set to explore how the business is likely to evolve in the coming years
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NewsInterfel launches ‘Jamais Trop Street’ summer fruit campaign
French fresh produce association combines food trucks and graffiti art in eight-week promotional tour targeting 25-34 year-olds.
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NewsSouth African supply extends Jingold's Exotic Red kiwifruit season
The commercial availability of red-fleshed kiwifruit in Europe has been extended into summer months thanks to new counter-seasonal production from South Africa
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NewsSouth Tyrol’s ‘Apple Walk’ connects tourists with orchard heritage
A new agritourism initiative in Italy’s South Tyrol is bringing visitors closer to the region’s apple production through an innovative educational trail that combines traditional farming knowledge with digital interactivity
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NewsSouth African growers join forces to boost grapefruit demand in Europe
A coalition of South African citrus growers is joining forces to rebrand and promote Star Ruby grapefruit in Europe, aiming to shift consumer perceptions from bitter and old-fashioned to sweet, tangy and versatile
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NewsM&S strawberries and cream sandwich goes viral ahead of Wimbledon
A limited edition strawberries and cream sandwich launched by M&S has sparked widespread social media attention, creating unexpected publicity ahead of the UK’s peak berry season
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NewsDriscoll’s brings berry joy to London with Soho pop-up
The Berry Patch pop-up sees the full range of Driscoll’s berries on display in London’s Soho with giveaways, limited edition merch and TikTok coverage
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NewsTesco ahead in the race to sell most British apples
Asda and Lidl are at the top of the leaderboard for greatest increases in YOY sales of British top fruit as trade body releases interim results
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NewsSanLucar partners with Borussia Mönchengladbach
Valencia-based company will provide the German Bundesliga team with fresh fruits, fresh-cut products and salads
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NewsFlorette launches two new bowls for summer campaign
Salad brand said it’s doubling down on cuisine-led NPD as it eyes further growth in the prepared salad sector
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NewsArra Cherry Crush continues to gain ground and open new markets
Volumes are building in Brazil, while 2025 marked the first commercial shipments from India
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AnalysisThe future is bright for tropicals
Fruitnet Tropicals Congress hears how quality, consistency and better marketing are key to boosting sales