All Marketing articles – Page 11
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PromotionComing soon: Produce Plus Autumn
The Produce Plus annual technology special returns in our upcoming autumn edition. Elevate your business with the latest technological solutions. From automation to artificial intelligence, Produce Plus profiles the latest advances that will add value to your business, whether by reducing labour, costs, or delivering a multitude ...
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NewsThailand sees pick up in fresh produce sales for Lunar New Year
Sales momentum falls short of 2025 levels but Flora Capital’s Ritu Ahluwalia says signs are positive
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NewsFratelli Orsero launches carnival-themed exotic fruit pack
Italian brand marks Mardi Gras celebrations with limited-edition line, featuring mask kit made from repurposed cardboard fruit trays
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NewsZespri tips record returns in final 2025/26 forecast
New season New Zealand fruit expected to arrive in market from mid-April
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NewsChiquita’s Pop by Nature campaign back for third year
Multinational aims to bring everyday joy to life in collaboration with artist Jiaqi Wang
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NewsBritish apples have ‘negligible water footprint’
New research finds British apples have a low water footprint compared with European or southern hemisphere origins, while greenhouse gas emissions are comarable across the UK, Europe and Chile
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FeaturesWorld Avocado Organisation marks decade of European growth
At Fruit Logistica, the WAO highlighted ten years of data-led growth that has helped turn the fruit into a mainstream food across Europe
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NewsPop Its cucumbers set for US retail launch
Mini cucumbers ready to hit the supermarket shelves after appearances at Global Produce & Floral Show and Fruit Logistica
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NewsBelOrta launches TV campaign to support F&V consumption
Connected by Taste campaign aims to restore the importance of fruit and vegetables in people’s everyday lives
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NewsAustralian Mushrooms takes over Gigi’s Pizzeria for February feast
Partnership will elevate mushrooms with a range of creative recipies
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FeaturesKanzi amplifies brand campaign with playlist promotion
Marketer aims to raise its sales volume with a focus on the energy consumers derive from listening to music
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NewsWestfalia introduces South African Shelly mango to India
Counter-seasonal variety extends India’s traditional mango season into winter months
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NewsGood Natured Berries launches heart‑shaped strawberry punnets for Valentine’s Day
Brand from Angus Soft Fruits taps into growing demand for giftable and Instagram‑ready produce with new pack design
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NewsMWW wins Gold GroceryAid Award for charity support
UK fresh produce importer and distributor Minor, Weir & Willis has received the Gold GroceryAid Award for its work supporting the national grocery charity
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NewsRockit launches premium Rockitship gifting range
Rocket-shaped collectable pack doubles as a toy delivering added value through sharing and play
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NewsA Wiggly celebration of fresh produce for National Lunchbox Week
Campaign inspires families to add fruit and vegetables to lunchboxes as children head back to school
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NewsT&G reports strong demand for Envy ahead of Lunar New Year
Forecast sales volumes expected to increase 27 per cent in China, 19 per cent in Vietnam and 16 per cent in Thailand
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NewsChilean cherries reach 'inflection point' in China
Leading importers reflect on how concentrated arrivals and shifting consumer psychology are redefining the rules of China’s Chilean cherry trade
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NewsRed Tractor awareness ‘reaches 75 per cent’
More people now recognise the scheme than the Lion Mark for eggs
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NewsMission Produce introduces display-ready mango carton
New packaging designed to support retail merchandising and category growth