All Marketing articles – Page 11
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NewsFailed marriages boost frozen produce sales
Rising divorce rates and smaller households have brought new opportunities for fresh suppliers looking to diversify into frozen as first container of frozen Peruvian avocados arrives in China
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NewsJo Lambrecht to leave BelOrta for new project
Sales and marketing director of one of Europe’s largest fresh fruit and vegetable cooperatives to step down after more than 21 years with the business
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NewsNFL quarterback Caleb Williams invests in berry brand Fruitist
Sports star buys into premium berry brand, supporting its healthy snacking mission as it continues rapid commercial growth across North American retail
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NewsGlobal leaders to share insights at Peru Meet Up
Meet the industry experts who will share key strategies for success in the Asian market at the inaugural event in Lima
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NewsAsiafruit Indonesia edition out now
Indonesia’s record fruit imports plus features on apples, berries, grapes and more
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NewsDutch berry campaign exceeds first-year target in months
New three-country berry promotion has apparently surpassed its annual reach target within months of launch, attracting ‘massive’ social media engagement across the Netherlands, Belgium, and Germany
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NewsGlobal blueberry leaders gather in Cape Town for IBO Summit
The International Berry Organization Summit opens in Cape Town this week, bringing together global blueberry players as Southern African producers seek new market opportunities and regional cooperation
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News‘Sky is the limit’ for fresh suppliers moving into dried
There is strong opportunity for fresh fruit suppliers to diversify into dried fruit or nuts thanks to commonality among consumers and growth in key markets, according to speakers at a new Asiafruit Showcase session
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NewsShaffe rebrands as Southern Hemisphere Fruit Alliance
The 34-year-old advocacy group for Southern Hemisphere fresh fruit exporters has adopted a new name and logo to better reflect its mission of unifying the diverse regional fruit sector
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NewsPolish berries go the distance as season starts
Polskie Jagody adds new commercial raspberry production to complete its berry portfolio while continuing to expand its global reach and test new varieties
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NewsPhilippe Binard highlights European strawberry production decline despite €2.7bn market value
European strawberry production has declined 13 per cent over the past decade despite representing a €2.7bn market, with cultivation now covering 74,000ha, Freshfel Europe’s Philippe Binard told the International Strawberry Conference
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NewsChris Frame crowned Brisbane Markets’ 2025 Mango King
Annual fundraising auction raises A$81,000 for Redkite and The Lady Musgrave Trust
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FeaturesAsiafruit Knowledge Centre: Asia’s 30-year growth
Rising import volumes, China’s dominance and Asia’s shifting retail landscape among the key themes of Asiafruit Congress’ opening panel discussion
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NewsRomagna stonefruit producers plan investment in better varieties
Suppliers in the Italian region report increased demand for their PGI-certified peaches and nectarines, with strong commercial interest in domestic and German markets driving plans for further development
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NewsBelgian Truval Conference pear makes introduction in Japan
A warm welcome was given to the presentation of Truval Conference pears from Belgium at this month’s Osaka World Expo in Japan
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NewsFreshfel questions EU’s ‘boosted’ budget and ‘Buy European Food’ campaign rebrand
The European fresh produce association has reached out to Commission president Ursula von der Leyen seeking clarity on promotion funding and expressing concerns about the rebranding of EU campaign messaging
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NewsCalifornia Table Grape Commission launches global marketing campaign to support autumn crop
Campaign utilises multi-channel promotions and key festive celebrations to boost consumption
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NewsBravo apples win Best Fresh Snack Award
Healthy Food Guide Awards recognise most nutritious food products on Australian supermarket shelves over 17 categories
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NewsBeans campaign wins £1.4m in lottery funding
The collaboration between Veg Power, The Food Foundation, Ark Agency and local authorities is aiming for more sales, promotion and education around beans as a healthy food that can help cut dietary emissions
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NewsAsia ambitions: Brands, growth and ultra-quick retail
UK produce companies joined Asia Fruit Logistica in Hong Kong where discussions centred on brands, logistics and new market opportunities. Nina Pullman and Fred Searle report from the show