All Marketing articles – Page 141
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ArticleAnecoop unveils 2019 Bouquet watermelon campaign
The group expects to market around 150,000 tonnes of the fruit this season
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ArticleSinclair’s label journey
After years of development, the story of Sinclair’s fully certified compostable fresh produce labelling solution can now be told
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ArticleRetail push for Kalei launch
With new branding, APAL aims to build consumer momentum around the branded variety
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ArticleEarly start for traditional strawberry season
Love Fresh Berries unveiled a giant strawberry yesterday to kick off the British growing season
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ArticleNCGM aims to put British flowers on show
Consumers will be encouraged to buy British and back the industry during British Flowers Week
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ArticleHuelva kids say yes to berries
Cuna de Platero’s Fresayunando campaign continues to teach local children about nutrition and exercise
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ArticleEurope poised for avocado growth
Production in Portugal, Greece and Italy is on the rise as growers look to exploit the avocado boom
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ArticleNew brand identity for GBF
New Zealand-based Golden Bay Fruits has a new brand identity highlighting its apples’ unique taste to Asian consumers
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ArticleHurdles in Chinese avocado market
Chinese importer said drop in avocado price positive for consumers who are still mostly unfamiliar with the fruit
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ArticleTesco halves avocado price for May
Ready to eat avocados feature in new range of offers to celebrate Tesco's centenary
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ArticleAustralian grapes grow in Korea
Export volumes of Australian table grapes have nearly quadrupled to Korea following tariff-free access
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ArticleCauli calling: A classic veg reinvented
Comment: FPJ's US correspondent Amy Cross looks at how Americans have embraced the diversity of cauliflower
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ArticleFlorette launches Sweet Crispy mix
New line will be backed by multi-channel marketing campaign featuring head-to-head 'rap battle' with Classic Crispy
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ArticleZespri celebrates 20 healthy years in China
Promotions focused on health benefits of kiwifruit continue to drive sales in Asian nation for single-desk marketer
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ArticlePoToyto Story: Albert Bartlett backs new film
Potato grower Albert Bartlett is launching a new on-pack promotion to celebrate the launch of Toy Story 4
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ArticleGood reaction to extended pepper range
Rijk Zwaan's chocolate and orange coloured Sweet Palermo peppers are catching the eye in a growing market
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ArticleRed Moon apples coming to Australia
Distinctive red-fleshed apples to be available in commercial volumes in Australia as soon as 2021
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ArticleHigh prices curb Spanish blues sales
Freshuelva urges retailers to introduce more competitive pricing in order to stimulate demand
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ArticleFresh Del Monte cuts cloth accordingly
The company has reorganised its produce operations to deal with rising costs and lower demand for bananas
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ArticleBravo launches gift box
Limited-edition gift helps position Australian-bred apple as an affordable but exclusive luxury item