All Marketing articles – Page 144
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ArticleColour holds the key
Rijk Zwaan is working to add more colour to fresh produce displays in a bid to drive sales of healthier items
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Article'More room for health claims in berries'
Sector needs to move beyond talking about antioxidants and highlight benefits for cardiovascular system and gut health, says Medicinal Chef
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ArticleCapturing new consumers key to berry growth
Finding new commercial channels will help boost berry demand, Global Berry Congress hears
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ArticlePerpetual activity fuels new brand
Long seedless cucumbers and sweet bell peppers grown under the Perpetual Vegetable Co. brand are available from Oppy
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ArticleSummer start for Sol Group
Group will produce and market Arizona and Southern California-grown melons
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ArticleEcuador tackles productivity challenge
Agriculture Minister Xavier Lazo Guerrero outlines the government’s plans to future proof the country’s banana industry
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ArticleStemilt Growers releases Appelicious
US supplier joins forces with Indian chocolatier on cookbook, with launch event hosted by IG International in Mumbai
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ArticleDriscoll's sues former UC Davis scientist
Berry marketer accuses California Berry Cultivars and founder Douglas Shaw of using Driscoll's strawberries in its breeding
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ArticleHailstorm Heroes campaign returns
South Australian apples turn back to promotional campaign after unfortunate season of adverse weather
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ArticleFreshmax positions Modi as a masterpiece
Australian-grown fruit hits the domestic market, with an upscaled marketing programme and exports on the cards
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ArticleHigh hopes for Sicilian oranges
Potential for Sicilian blood oranges in Chinese market hindered by high transit costs and limited supply
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ArticleLidl's football deal to focus on fresh
Retailer's Italian arm renews marketing partnership with national squad ahead of new campaign featuring fruit and vegetables
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ArticleAustralian vegetable exports grow
Asian markets demand more fresh Australian vegetables with carrots making up over one-third in value
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ArticleEucofel sets out plan of action
The association set out its agenda and goals for the coming year at AGM in Warsaw
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ArticleAndy Macdonald to step down as Coregeo MD
Head of Pink Lady and Tenderstem marketer to hand over reins after helping to create the two biggest brands in UK fresh produce
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ArticleBelgica seduces shoppers online
Belgium’s BFV has picked up an award for its seductive social media campaign in support of exclusive club apple variety Belgica
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ArticleBillion-dollar export sales goal
New Zealand apple industry aims to achieve NZ$1bn (US$680m) in export sales by 2020 through growth strategy
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ArticleUGPBAN launches banana for kids
The banana producers’ union for the French Antilles recently showed off its new child-friendly ’Banane Enfant’ in Paris
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ArticleRockit shows sustainable side
Apple company Rockit switches plastic with cardboard for its signature convenience-led apple tube
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ArticleMandarins Delite consumers
Californian mandarins marketed exclusively through some 800 Woolworths stores in Australia this season