All Marketing articles – Page 144
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ArticleVIP reports strong start to Iberian campaign
Low stocks and increased demand for products with longer shelf-life lift demand in Spain and Portugal
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ArticleBritish strawberry season kicks off
Growers hopeful of a strong sales season despite the unique challenges presented by Covid-19
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ArticleGiumarra expands Mystic grape programme
Mexican-grown grapes will be available under the premium label from this month
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PodcastsFruitbox: Distance is no matter for Zespri
Chief executive Dan Mathieson explains how the brand is bringing its health message to consumers worldwide
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PodcastsListen to Fruitbox, keep fully informed
Twice a week, Fruitnet's new interview show gives you valuable business insight from fresh produce industry leaders
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PodcastsFruitbox: How to keep up with consumer trends
Europe's largest apple producer explains what brand marketers must do to stay relevant to shoppers and consumers
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ArticleNature Fresh hires new marketing director
Stephanie Swatkow brought in to bolster marketing team during a period of sustained growth
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ArticlePCP focuses on waste reduction
North Queensland growers cooperative launch research project aimed at reducing food losses in export supply chain
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ArticleUS cherries expecting smaller crop for 2020
Combination of factors likely to result in the smallest crop volume in five years for Northwest Cherry Growers
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ArticleTurkish cherries rise to challenge
In spite of recent issues, Turkish cherry producer Anı Tarım Fresh Fruit expects exports to increase this coming season, according to marketing manager Mehmet Çakmak
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ArticleUS avo sales hold steady for 5 de Mayo
Consumer demand for Mexican Hass holds up well for the celebration but foodservice sales take a hit
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ArticleDriscoll's targets Mother's Day
Group's employee-based mothering community aims to bring encouragement to berry families in the US
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ArticleCSO Italy’s marketing success
European Art of Taste marketing campaign achieves important results during first year
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ArticleJWM moves to support women’s volleyball
Joy Wing Mau partners with China’s national women’s volleyball team to supply players with fresh produce
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PodcastsFruitbox: Fruit and veg must be fresher and faster
If you won't innovate, then get out of the produce business, says Nature's Pride founder and former CEO Shawn Harris
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ArticleSunkist launches virtual talk show
'When Life Gives You Lemons' series in Canada will feature special guests, citrus recipes and at-home activities
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ArticleKaticich added to Oppy offering
Oppy brings leading cherry brands and new exciting addition to consumers this season
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ArticleMarketing boost to help shift potato stocks
AHDB to expand its marketing activities on potatoes as new research shows stocks mount following foodservice shutdown
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ArticleHort Innovation launches new marketing campaign
Approach aims to invigorate consumer purchasing habits for fruit, vegetables and nuts during and post Covid-19
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ArticleDutch campaign helps to boost morale
Industry body calls on everyone in the supply chain to do their bit in championing the health value of fresh fruit and veg