All Marketing articles – Page 146
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ArticleMarketing change for Californian grapes
California Table Grape Commission hires a new marketing director to help expand retail demand
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ArticleBelgian Conference builds in Brazil
Assisted by VLAM, Belgian auctions BFV and BelOrta are building recognition for the Conference pear in Brazil, including at PMA Fresh Connections
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ArticleFirst EU-wide fruit and veg campaign launched
The €4.8m promotion will run for three years in six countries and feature 11 products
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ArticleNew campaigns for Vanguard
Vanguard International Group has launched two new marketing campaigns for two arms of its business
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ArticleEAP becomes British Apples & Pears
Industry body rebrands to reflect full extent of apple and pear production and to maximise export opportunities
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VideoMr Apple builds its brand
Grower-packer-exporter supports "strong" sales campaign with an array of marketing activations
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ArticleNobility joins Europe's raspberry ranks
New variety developed by Plant Sciences will be sold under The Greenery's premium label Sweet & Sunny
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Article‘Not all bananas are the same,’ says Fyffes
Irish banana giant’s new ‘Power of the Blue Label’ marketing campaign lists five reasons why shoppers should choose Fyffes
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ArticleRiverford launches provocative new ad campaign
Organic veg box supplier aims to disrupt with multichannel campaign highlighting potential negative impacts of food choices
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ArticleOutsourcing your (marketing) life
Efficiency is key when it comes to developing a winning marketing campaign, according to Freshmax Group's Matthew Crouch
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ArticleStill going strong
Despite a raft of challenges, the quality and taste of Apples from Grójec have helped maintain good sales and price levels
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ArticleTotal Produce switches to renewables
Irish fresh produce multinational has switched its Irish operations to renewably sources
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ArticleChiquita urges you to Fuel the Fun
Back to School promotion encourages consumers to design their own blue Chiquita label
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ArticleWAC unveils video series
Set of nine videos gives consumers and global trade an inside look at the Washington apple business
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ArticleChilean citrus debuts in China
Citrus fruits from the Andean nation took centre stage at this year’s Chile Week China
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ArticleDole and RK Growers sign China deal
Dole Asia and Italy's RK Growers have inked a strategic deal to work together in China
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ArticleJet propulsion for Peruvian avos
NFL side New York Jets announces a partnership with Avocados from Peru
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ArticleAsia Fruit Awards winners unveiled
Rockit Global, Laris Manis Utama, Yonghui Superstores and Yupaa scoop 2019 honours at Asiafruit Congress
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ArticleT&G goes for bigger slice of grape market
The company is making its move into the global grape category under its Orchard Rd brand
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ArticleAFC takes in-depth look at emerging consumer trends
Delegates hear how brands can meet the ever-changing desires of Asian consumers