All Marketing articles – Page 142
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Australian pears land in Indonesia
New season shipment of Australian pears complemented by promotional ‘Love Australian Pears’ campaign
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VegKit programme targets children
Australian initiative designed to encourage children to eat 19,000 tonnes more vegetables per year
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Distributors announced for new late plum variety
Five French and Spanish companies chosen to manage production and distribution of new red-fleshed plum Lovita with first harvest in September
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French shoppers ‘confused’ by 'semi-organic' labels
Some suppliers concerned that new labels offering middle way between organic and conventional production might act as barrier to sales
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Strong start for Tenderstem sales
Despite following a year of record-breaking sales, the branded brassica has reported a 20 per cent uplift so far this year
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EU promotes food safety values
The 'EUandMyFood' campaign is being jointly promoted by EFSA and national food safety authorities
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South Africa’s fruit heritage preserved
A rare apple from the Netherlands has been replanted in the Company’s Garden in Cape Town
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£550k campaign for veg-led baby brand
Babease kicks off big spend in campaign emphasising vegetable-rich content of its products
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First National Banana Day
Australian bananas to be celebrated on 1 May as national day for bananas raises awareness of health benefits
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New Zealand in the spotlight on Tmall
Country launches flagship store on Tmall Fresh putting produce at the fingertips of Chinese consumers
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Woolworths launches free supplier app
Suppliers can now directly monitor sales performance of their products in each store through the Compass app
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Fields of vision
Renzo Piraccini of Italian trade fair Macfrut discusses how organics, superfoods and local are driving new demand
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Halls donates £1k to South African Scouts
Avocado producer awards over £1,000 to Scout group for its good work with young people in eastern province of Mpumalanga
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Bühler's royal recognition
Technology specialist wins Queen’s Award for food safety and recycling innovation
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Mission sharpens brand identity
Major avocado packer-marketer refreshes brand with new website and voice to promote advanced network
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Fyffes backs PurpleStride event
Fresh produce giant donated more than 2,500 bananas to participants walking to end pancreatic cancer
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Chile patiently awaits quality kiwifruit
New harvesting parameters set this season for better quality supply in terms of flavour and storage potential
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Ambrosia performs well in export markets
Stronger demand noted in Germany, Asia and the Middle East for club variety grown in Piedmont and South Tyrol
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MOYA entries close in two weeks
Deadline draws near for 2019 PMA A-NZ Produce Plus Marketer of the Year Award
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