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Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.

Desmond Jas, CEO of Olympic Fruit

Brand refresh signals new direction for Olympic Fruit

Company launches new website and movie inviting partners and customers to ‘Be part of the Olympic journey’

Ian Wood AMFresh

AMFresh names Ian Wood as MD for UK and Northern Europe

Wood has previously held senior global roles at SIG Group and Honeywell

Ronald Hoek Blue Radix

Everyone wins with autonomy

Autonomous climate and irrigation management can benefit growers and greenhouse companies in multiple ways, according to Ronald Hoek, chief executive officer of Blue Radix

GEN tomato tomatoes

Non-destructive tools help predict tomato quality over time

Fighting food waste in tomatoes demands quality modelling using non-destructive tools, says Eva Ketel, scientific researcher in physiology and product quality at Wageningen University & Research

El Ciruelo

Spanish stonefruit campaign off to good start

Earliest production zones are reporting a good quality crop this year

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Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia

Sunkist grapefruit half on plate

Sunkist highlights start of California Star Ruby grapefruit season

National Display contest in the US this July will look to help retailers boost the grapefruit category by promoting flavour and health benefits

Frutas de Chile Table grape in store promotion China

New varieties dominate Chilean table grape offering

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Non-traditional varieties are forecast to make up more than 60 per cent of the industry’s total exports this season

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Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895

Ian Wood AMFresh

AMFresh names Ian Wood as MD for UK and Northern Europe

Wood has previously held senior global roles at SIG Group and Honeywell

There's been confusion around the implementation of border checks

EFRA Committee asks Defra for answers over import check confusion

Move follows reports in the press suggesting a delay, which Defra refuted

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Produce Plus – For fresh produce marketing in Australia and New Zealand

Rockit x Kung Fu Panda KV landscape (1)

Rockit launches partnership with Kung Fu Panda

Global campaign kicks off in mainland China, Taiwan and Hong Kong with digital and in-store activations and Kung Fu Panda packaging 

hortconnections23-hr

MOYA deadline approaches

Fresh produce marketers have until April 29 to enter Australasia’s premier award for marketing excellence