Ulisse tomato brings taste of summer to colder months
Flavour of variety launched by Valfrutta Fresco in Bologna is described as “extraordinary… on a level never imagined possible”
Ulisse tomato brings taste of summer to colder months
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Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.
Stellar apple picks up silver innovation award
Bred specficially for hot and warming climates, Stellar apple trees won a silver award at the Sival Varietal Innovation Competition for 2026
Ulisse tomato brings taste of summer to colder months
Flavour of variety launched by Valfrutta Fresco in Bologna is described as “extraordinary… on a level never imagined possible”
Lidl supplies fruit and veg to European handball tournament
Retailer continues recent marketing focus on fresh food and healthy eating with another major sports tie-in
Egyptian citrus exports up for UK challenge
Demand for Egyptian citrus has seen a surge to the UK market post-Brexit, but competition from EU suppliers is a resurgent threat
US Dietary Guidelines reinforce fruits and vegetables as essential
The Foundation for Fresh Produce says updated US Dietary Guidelines for Americans present meaningful opportunities for the fresh produce industry
Industry coverage in German
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Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia
SVM Variety Management secures China court win over PremA280 apple patent infringement
Court orders defendants to pay over Rmnb5mn, with SSR molecular marker testing used to prove infringement
Hongjiu Fruit delisted from Hong Kong stock exchange
Company’s share price had plunged 95 per cent since it was first listed
Philippine bananas and pineapples get boost in new UAE FTA
Free trade agreement will reduce tariffs and enhance market access for goods and services
More Asiafruit News
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Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895
BAPL secures £200k ADOPT funding to boost apple orchards
Projects will help growers reduce fertiliser use and improve sustainability
Egyptian citrus exports up for UK challenge
Demand for Egyptian citrus has seen a surge to the UK market post-Brexit, but competition from EU suppliers is a resurgent threat
Berry hard to spot: New puzzle aims to boost winter mood
Four berries are hidden in a new ’Where’s Wally’-style breakfast brainteaser put together by British Berry Growers to help boost dopamine levels and encourage berry consumption at breakfast
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Produce Plus – For fresh produce marketing in Australia and New Zealand
Australian Bananas launches Banana Swim Pass with Ariarne Titmus
Around 70 pools across Australia will offer free entry for the price of a banana
Wiggles retail activations begin healthy eating party across Australia
Wiggles-branded fresh produce will feature in Harris Farm Markets and Aldi
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