Tru-Cape Harvard Business School

Tru-Cape cultivates new connection with Harvard Business School

2026-01-23T11:24:00+00:00By

Students on immersive work placement scheme offer fresh ideas on how to sell apples in export markets

  • Tru-Cape cultivates new connection with Harvard Business School

Top Stories

Eurofruit_logo1

Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.

MA Moroccan strawberries

Moroccan berry volumes curbed by cold

Adverse weather is creating challenges for Moroccan berry growers, limiting volumes and keeping prices up, as demand from the UK remains firm

Brazil icon

Analysis: Brazil builds fresh export momentum

The country’s fruit exports have grown steadily over the past decade and surged in 2025, as Wayne Prowse reports

Tru-Cape Harvard Business School

Tru-Cape cultivates new connection with Harvard Business School

Students on immersive work placement scheme offer fresh ideas on how to sell apples in export markets

Red Passion kiwifruit

Kiwi Passion says kiwifruit demand strong across Europe

Consortium reports encouraging results halfway through the season, as it focuses on premium variety strategy and year-round supply model

Eosta Fruit Heroes apple sticker

Eosta launches Organic Fruit Heroes brand

Dutch organic fresh produce importer-marketer has unveiled its Organic Fruit Heroes brand, targeting the growing children’s snack market

Asiafruit_logo1

Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia

Vietnamese pomelo in baskets at a local market

Northern Territory pomelo growers express concerns over pending Vietnamese imports

DAFF spokesperson says Vietnamese pomelos will not arrive until import conditions are finalised

Aldi Hong Kong location

Aldi Hong Kong partners with TradeBeyond on supply chain management

CBX platform to centralise retailer’s supply chain data, automate workflows, and ensure accurate operations documentation  

Chinese delegation visits Brulinda stonefruit production site

Chinese delegation tours Mendoza stonefruit sites to advance export agreement

Technicians, GACC officials and customs representatives visit production facilities plots and packing plants as part of nationwide audit 

Fresh_produce_Journal_logo1

Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895

500g of Disney-branded easy peelers are retailing at 85p

Morrisons-Disney partnership encourages kids to snack healthily

Tie-up aims to increase children’s engagement with fruit and will run throughout 2026

Asda is bringing back its Winter Fruit & Veg Pledge

Asda fires up Winter Fruit & Veg Pledge

Initiative aims to donate 420 tonnes of fresh fruit and veg for redistribution to charitable causes

MA Moroccan strawberries

Moroccan berry volumes curbed by cold

Adverse weather is creating challenges for Moroccan berry growers, limiting volumes and keeping prices up, as demand from the UK remains firm

Produce_Plus_logo1

Produce Plus – For fresh produce marketing in Australia and New Zealand

Blush Mini honeydew melon Costa Group

Costa introduces mini melons to Australian shelves

Trial with Woolworths will see Blush Mini honeydew melons stocked in Victorian stores

Vietnamese pomelo in baskets at a local market

Northern Territory pomelo growers express concerns over pending Vietnamese imports

DAFF spokesperson says Vietnamese pomelos will not arrive until import conditions are finalised