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Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.

Valle del Jerte cherries

Brighter outlook for Picota cherries

After last summer’s washout season, the 2024 forecast is looking much more positive

BE Zespri Zeebrugge April Week16 1

Early start for Zespri as NZ kiwifruit arrives Europe

Europe and North America director Steven Martina confirms plan for bigger marketing campaign this year as the company targets sale of around 70m trays in Europe

Bollo China

Bollo kicks of citrus campaign in China

Company accounts for 80 per cent of Spanish citrus exports to the Asian country

Richard Salazar

Acorbanec “concerned” over growing threat of Mideast conflict

Association fears conflict in the region will disrupt Ecuadorean banana shipments to this important market

SCSA citrus unloaded Philadelphia Maersk Nele

Global events influence US AGOA standing

There is reportedly good news for South African citrus exports to the US

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Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia

US blueberries closeup Adobe

US blueberry market exhibits strong growth

Kasey Cronquist, president USHBC and NABC, tells Fruitnet that US production volumes will remain stable this year, with pricing and demand favourable

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Asiafruit’s New Zealand edition out now

New Zealand issue covers the apple and kiwifruit rebound following a tough few years, plus Fresh Focus South African Apples & Pears 2024 inside 

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Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895

BE Zespri Zeebrugge April Week16 1

Early start for Zespri as NZ kiwifruit arrives Europe

Europe and North America director Steven Martina confirms plan for bigger marketing campaign this year as the company targets sale of around 70m trays in Europe

Red apples in rain South Africa

Cold spell after Cape storm conducive to good apple colour

South African apple and pear sources say they are still on track for a positive season despite recent inclement weather

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Produce Plus – For fresh produce marketing in Australia and New Zealand

Renee Holmes promoting First Fresh Persimmons

Rugby star to partner with First Fresh

Renee Holmes partners with First Fresh on social media campaign as part of two-year ambassadorship  

The Warehouse fruit and vegetable fresh produce trial New Zealand

The Warehouse adds fresh produce to ten more stores

New Zealand retailer expands fresh produce offering to one third of its stores