All Marketing articles – Page 132
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Australian pears gauge Indonesia
Australia’s pear industry has tested the waters in Indonesia with an export marketing pilot
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Fyffes up for marketing award
Fit squad initiative is shortlisted for IMC European marketing prize
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Take five and tell us how you feel…
Fruitnet is inviting everyone in the fresh produce business to say what they think about the future of the industry
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Candine set for expansion
Cultivation of the bright red apple variety is due to expand in France and Italy, with negotiations also underway in other producing countries
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Significant investment pays dividends in Peru
Acquisition, expansion and the creation of a total quality management team helps Vanguard Peru to improve operations
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UGPBAN stresses commitment to agroecology
Bananas from Guadeloupe and Martinique will highlight their environmental focus at this week’s Fruit Attraction show in the Spanish capital
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New season Novablue apples reach China
Blue Whale shared its proprietary apple variety at the Shanghai wholesale market in celebration of the new season
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Dole launches Frozen 2 health alliance
Fresh produce giant begins three-month programme described as one of its "largest-ever health initiatives"
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Green light for red-fleshed apples
As Kissabel enters its second year of commercial testing, the response from buyers has reportedly been positive
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Spanish growers optimistic for Persimon season
PDO-certified persimmon variety, Persimon, aiming for normal volumes after tough growing season last year
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Fyffes prepares to launch exotics range
New branded offer will include avocados, red bananas, baby bananas, cassava and plantains
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Zespri targets US market
Consumer and market research the cornerstone of Zespri’s push to increase Kiwifruit sales in US
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T&G Global marketing campaign wins big
New Zealand based fresh produce grower, marketer and distributor recognised at the 2019 Australian Marketing Institute Awards
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Fyffes honoured for supply chain transparency
Dutch retailer Plus rewards Irish banana giant for CSR project to provide climate-neutral and Fairtrade bananas
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Pristine grape growers sign NBA star
Green Ranger-branded grapes, named after LA Lakers star Danny Green, will be available from November
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Growers praise 'sensational' Kanzi harvest
Apple proving highly resilient in face of major weather challenges, say German, Dutch and Belgian producers
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CVVP unveils new citrus duo
The club is all set to handle its first commercial crop of Leanri mandarins and Summer Prim lemons
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New raspberries put on show
GPG and James Hutton Ltd showcases new raspberry selections to international guests
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Fukushima peaches gain popularity
A concerted marketing effort has proven successful with consumers across Indonesia
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Staay Food Group to launch fresh box
Convenient meal box contains enough fresh ingredients to feed four people and includes unique taste cup