All Marketing articles – Page 129
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ArticleDownload FPJ’s Sustainability Special
We showcase the technologies revolutionising supply chain sustainability as the clock ticks on climate action
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ArticleKorea’s Christmas gift to Thailand
Thai Christmas shoppers are the target of a new fresh fruit festival run by Korea’s trade promotion agency
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ArticleRenee Pye joins Ausveg board
Marketing manager for potato, carrot and onion packhouse, Zerella Fresh, replaces outgoing Danny De Ieso as grower director
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PodcastsFruitbox 48 · Marc Evrard, BFV
The commercial director of Belgium's largest fruit exporter offers his view on Brexit and other changes in the global market
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ArticleThumbs up for Fruit Logistica concept
The Fruit Logistica Special Edition 2021 will offer both on-site and digital contact opportunities next May, a concept welcomed by industry professionals
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ArticleChile unveils inaugural cherry promotion in Vietnam
First-ever exports will be positioned in the market via retail, wholesale and social media marketing initiatives
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ArticleReid Fruits combines Australian tech
Australian cherry grower-exporter will incorporate new provenance verification technology this season
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ArticleCMI Orchards hails success of digital campaign
Company credits provides free digital advertising tools to retailers to help boost category sales
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ArticleGulf potential for Pink Lady
Covid-19 is influencing the way Pink Lady communicates with consumers in the Gulf, but the crisis has in no way diminished the brand’s marketing drive
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ArticleAsia Fruit Logistica ON connects world with Asia
Global fresh produce business seizes opportunities to meet, do business and get expert insights at digital edition of Asia's leading trade show
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ArticleIG launches health campaign
Indian fresh fruit importer introduces new social media challenge to get consumers eating fruit at 11am
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ArticleChile launches first cherry campaign in Thailand
Campaign will run from December through January across diverse sales channels
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ArticlePMA A-NZ announces new directors
Industry association adds four new faces to its board of directors at its annual general meeting
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ArticleWAC prepares for Washington Apple Week
Global event to be rolled out in 19 countries through online and offline promotions
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ArticleCMI Orchards in pear partnership
Partnership will add over 600,000 cartons of pears to CMI’s selling power
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ArticleItalian apples and RSA grapes target Asia
Leading brand Melinda and the entire South African table grape industry are gearing up for new growth in the region
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ArticlePink Lady aims for emotional impact
Pink Lady Europe is rolling out a 360-degree communication platform that includes TV, press and digital efforts as it seeks to build emotional ties with consumers
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ArticleUneasy truce in blueberry battle
Ross Berries and United Exports may have settled this season's OZblu royalty spat, but the dispute looks set to continue
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Article
Tracking the shift in consumer behaviour
Session three of Asiafruit Congress ON looked at how Covid-19 has changed the way consumers in Asia shop and consume fresh produce
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ArticleNewton Orchards and DiMuto team up
West Australian apple producer teams up with Singapore-based tech solutions platform to track and trace apples