All Marketing articles – Page 129
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ArticleMission’s Emeralds in the End Zone campaign returns
Avocado specialist gears up for next year's Superbowl with marketing drive for grade 2 fruit
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ArticleChelan Fresh hosts SugarBee events
SugarBee growers have taken their show on the road, hosting 75 in-store events so far to share the apple's story
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ArticleAsia Fruit Logistica set for Singapore
Asia's premier fresh produce trade show will relocate to Singapore from its traditional home in Hong Kong in September 2020
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ArticleA brand new kind of apple
Marketing its first commercial crop this season, Kissabel wants to turn red-fleshed apples into a category of their own
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ArticleChristmas change for BerryWorld
BerryWorld Australia’s raspberry packs have received a festive makeover just in time for Christmas
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ArticleSamson’s launches Citrus Twist
Lime twin pack set to fill market gap just in time for festive season
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ArticleFirst Italian kiwifruit heads to Mexico
Origine Group targeting growth in the Americas as Mexican trade accord results in removal of barriers to trade
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ArticleTawny makes its mark in South Africa
Tawny Seedless has overtaken Flame Seedless as leading early season red seedless in South Africa
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ArticleE-commerce and provenance go hand in brand
Marketing expert Matthew Crouch underlines the importance of brand storytelling in the online world
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ArticleUS pears announce new brand ambassador
Actor and television personality, Malaika Arora, will champion regular consumption of US pears to Indian consumers
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ArticleAFM targets Big Game fans
Avocados from Mexico will advertise during the Super Bowl for the sixth consecutive year
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ArticleColombians get a taste for French apples
Interfel is running its second marketing campaign for French apples in the Andean nation
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AnalysisRoot veg are star attractions in winter
Kantar's consumer insight director explores shoppers' continued interest in root veg, especially during the winter months
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ArticleAPAL takes charge of Pink Lady in US and Mexico
Australian group handed master licence in North America to direct marketing activities for trademarked apple
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ArticleEU campaign raising awareness
The EU Fruit campaign is completing its first round of activities in Greece, Germany and Poland, with the aim of building awareness of the quality and safety of European fresh produce
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ArticleNZ blueberries hoping for record season
Return of an Olympic ambassador has New Zealand’s blueberry industry aiming to break last year’s record consumption rate
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ArticleCrunch time for Spanish Kakis
Spanish Persimon is ramping up its marketing campaign as production of one of Valencia’s most emblematic fruits soars. Maura Maxwell reports
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ArticlePBNW plugs World Pear Day
US marketing body Pear Bureau Northwest is promoting World Pear Day with a new online video
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ArticleVersatile prunes cash in on vegan boom
The rise in plant-based diets has created a new opening for the humble prune, says the California Prune Board