All Marketing articles – Page 128
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ArticleFreshfel calls for modern promotion policy
EU Agri Promotion Policy revision must reflect future consumer and business needs, prioritising sustainability and health
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ArticleTrops launches Spanish avo promotion
The company unveils new marketing campaign to kickstart domestic consumption
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ArticleRijk Zwaan launches new squash
Vegetable seed group introduces the first squash varieties with resistance to the New Delhi virus
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ArticleStrong kiwifruit campaign for Origine
Company says it overcame commercial and logistical challenges to record a 21 per cent increase in volume sold
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ArticlePricing pressure cuts Mission revenue
Avocado producer and distributor reports drop in total revenue for fiscal first quarter of 2021, remains confident of rebound
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ArticleNMB elects new officers for 2021
New leadership team will guide strategic direction and specific activities for the National Mango Board
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ArticleEFI celebrates farm workers
Group encourages people to share messages honouring those providing a regular supply of fresh produce
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ArticleStrong season ahead for New Zealand feijoa
Good weather prompts early start to harvest, with fruit set to be available domestically as early as this week
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ArticlePink Lady campaign continues
Pink Lady Europe’s wide-ranging media campaign highlights the apple brand’s positive contribution to the environment, consumers and society
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ArticleUK berry sector grows 600 per cent in 25 years
Celebrating a quarter century in existence, trade body British Summer Fruits has helped the category achieve remarkable growth
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ArticleICA revamps its fresh berry offer
New packs will emphasise provenance and varieties, backed by a marketing campaign focused on health
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ArticleVeg Power kicks off 2021 activities
Mushrooms will be first vegetable showcased by the successful campaign, which has “exciting growth plans" this year
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ArticleOnline marketing unlocks demand for Persimons
Digital activities were the cornerstone of this season’s PDO Spanish Persimon marketing campaign
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ArticleDole launches sustainability campaign
‘The Dole Way’ aims to amplify company’s commitment to enterprise-wide sustainability goals
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ArticleArgentine pears join Thx! line-up
Bartlett pears now available alongside blueberries and cherries under the social impact brand
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ArticleGolden Bay Fruit launches ‘Stormy Fruit’
Apples damaged during the boxing day hailstorm in Nelson, New Zealand to be marketed as imperfect
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ArticleSeeka backs MOYA in 2021
Australasia’s premier fresh produce marketing award sponsored by leading industry player
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ArticleKissabel demand still outstrips supply
As new plantings across Europe continue, suppliers are reporting strong commercial interest in the apple brand