All Marketing articles – Page 127
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ArticlePandemic lifts Mexican avocado sales
A decision to switch its marketing strategy during the pandemic has paid off for Avocados From Mexico
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ArticleBumpy ride may not be over
The pandemic may have permanently changed the way that all of us in the fresh produce industry do business
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ArticleKanzi highlights energy benefits
The apple brand installed Germany’s largest daylight lamp in Düsseldorf city centre to highlight Kanzi as a great source of energy
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ArticleTell us how Covid is shaping your business
By taking part in our survey, you can help the industry better understand the pandemic's long-term implications
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ArticleAsiafruit December/January out now
Latest edition of Asiafruit Magazine wraps up an unprecedented 2020 and previews the important Lunar New Year sales period
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ArticleChile’s first cherry promotion in India
Indian consumers were introduced to a new promotional campaign for Chilean cherries over the Christmas and New Year
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ArticleVIP marks 30 years with apple monument
Italian marketer has grown from three employees in 1990 to create a cooperative association of 1,700 growers
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ArticleLemon display brings zest to Málaga
The Lemon Art Exhibition Tour is part of the three-year Welcome to the Lemonage campaign
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ArticleBerries ZA joins Fruit South Africa
Membership of Fruit South Africa is expanded as the berry industry joins the fresh produce umbrella body
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ArticleJWM recognised at Shenzhen Reading Month
Sponsored content: Joy Wing Mau wins ‘Special Supporter’ Award at large-scale literary festival
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ArticleSell-out season for Envy
Envy apple brand on track on track to be billion-dollar brand by 2025 after another strong year
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PodcastsFruitbox 51 · Toño Pons, Importaco
No longer just a festive favourite, dried fruit and nuts are in far greater demand as consumers seek out healthy options
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ArticleCherryHill Orchards partners with Laava
Australian cherry producer will use Laava Smart Fingerprints on its packaging to protect its brand and connect with consumers
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ArticleAzura becomes carbon neutral
The Franco-Moroccan tomato producer has achieved carbon neutrality, with plans to highlight its offsetting commitments on tomato packs from next year
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ArticleAct now and boost veg sales, says IGD
New research from IGD reveals opportunity for the food industry to shift consumers’ mindsets around fruit and veg, and boost sales
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ArticlePure Flavor launches digital mag for holiday season
The company is boosting its digital marketing content in the absence of in-store tasting opportunities
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ArticleTrolls tieup for Pinkids in Aldi
Pink Lady sub-brand offers shoppers the chance to win one of a series of prizes linked to new Trolls World Tour movie
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ArticleAvocados From Mexico scoops marketing prize
APEAM’s US label is recognised as one of Mexico’s most emblematic brands
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Article#400gChallenge teams with influencers
Follow Me to be Healthy with Europe announces new partnerships with high-profile social media influencers
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ArticlePeru redoubles marketing efforts in Asia
A starring role at Asia Fruit Logistica ON and promotional campaigns in key markets look set to shore up demand