All Marketing articles – Page 127
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ArticleStripped-back Waitrose ads focus on quality
New 'slow TV' adverts put the focus on the origins and quality of Waitrose's food, including its fresh produce
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ArticleChep named as a 'Top Employer'
Pallet and container pooling specialist is certified as a ‘Top Employer in Europe’ for third year in a row
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ArticleTop Seeds International launches Ikygai
Seed specialist caters to changing consumer needs with new brand
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ArticleAvocados' nutritional value 'justifies water use'
No other food offers the same nutritional value per litre of water used to harvest it, according to WAO
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ArticleZespri unveils new brand identity
Kiwifruit marketer hopes refreshed look can provide strong platform to continue its recent growth
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ArticleFreshfel rallies fresh produce sector
Body calls for fresh fruit and vegetable sector to take the stage as a leading industry in Europe’s climate neutral transition
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ArticleVietnam project sows seeds of sustainability
An innovative collaboration between New Zealand and Vietnam is helping to create a new supply chain model
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ArticleWild Violet sweetcorn hits the market
In the US, Crookham Company launches purple and white sweetcorn
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ArticleWaitrose and Vitality offer fresh produce discounts
Partnership between the supermarket and insurer aims to encourage healthier eating and more exercise
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ArticleAFM entertains Super Bowl audience
Actress Molly Ringwald starred in Avocados From Mexico's big-game advert
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ArticleEcuador launches Premium and Sustainable brand
New country label will be unveiled at Fruit Logistica 2020, where Ecuador is Partner Country
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ArticleUS imports record number of Mexican avocados
Lead up to Super Bowl LIV sees 145,000 tonnes of Mexican avocados imported to US
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ArticlePrimland stresses product variety
At Fruit Logistica, the French kiwifruit specialist will be promoting its full range of products, including Oscar, Oscar Gold, Oscar Red and Nergi
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ArticleRocha pear exports bounce back
Three-year international marketing campaign bearing fruit, says ANP
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ArticleSpreafico becomes exclusive Italian marketer of Tango
Joint marketing campaign is being planned for retail, wholesale and foodservice channels
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ArticleRijk Zwaan introduces Reddery tomato
Premium cherry tomato will be showcased at Fruit Logistica in Berlin
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ArticleFuture fresh produce trends for NZL
United Fresh announce the top fresh produce consumption trends it expects to hit New Zealand this year
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ArticlePCN launches MandaRosa
New red-fleshed mandarin brand will be available to US consumers from February through to early March
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ArticleItalian blood oranges gaining popularity
Marketing activations help raise profile of Sicily-grown blood oranges with Chinese journalists
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ArticlePink Lady sponsors Dubai run
For the second consecutive year, apple brand Pink Lady sponsored the Standard Chartered Dubai Marathon, which attracts more than 30,000 runners