All Marketing articles – Page 156
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Organic market 'nowhere near saturated'
Heleen Bos, organic specialist at Rijk Zwaan, speaks about the future of the organics industry
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Bananas in the running at NYC Marathon
Global brand Chiquita set to lead the pack by offering around 46,000 individual bananas to race participants
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Chile unveils 2018/19 Chinese cherry campaign
The nationwide campaign will place greater emphasis on regional cities
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Freshmax eyes premium position
Proprietary cherry varieties are providing Freshmax New Zealand with a plethora of marketing options in Asia
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Next-generation backing for SnapDragon
Growers in New York state are confident that a descendant of Honeycrisp apples can attract new consumers
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Sun Pacific unveils organic Mighties kiwifruit pack
Packaged kiwifruit helping to boost consumption, company says
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Eurobanan unveils convenience papaya
The company’s new Steffy Premium Gold papaya can be eaten with a spoon
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Zespri chairman Peter McBride to retire
The Zespri International board will welcome a new chairman in February next year
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Jazz voted 'UK’s tastiest apple'
Club variety scoops award once again at the National Fruit Show with Kent growers Baretilt Farm and Monks Farm securing a one-two finish
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Mission ready for Green Friday
Avocado specialist creates programme to promote the usage of the fruit in Thanksgiving leftover meals
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New brand for Australian pears
APAL reveals details of premium, quality-controlled pear label Goulburn River Gold
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New apple Morgana offers 'tropical, aniseed' taste
Partners in Belgium, Germany, Italy and the Netherlands will plant 600,000 new trees by end of 2019
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Barnsby apple tests get thumbs up
The variety has been turning out 'exciting results' during testing in the EU
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Rocha pears step out on streets of Paris
New campaign looks to raise awareness of premium variety as demand in export markets continues to grow
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WA greengrocers adopt local campaign
A record 26 greengrocers across the Perth region will support 'Genuinely Southern Forests 2018'
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Tech top of industry agenda
In her State of the Industry speech at PMA, Cathy Burns highlighted how technology, robotics and e-commerce will shape the future
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New Adora tomato alliance formed
Verdita will oversee the production and marketing of the Marmande tomato developed by HM Clause
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Argentina celebrates Blueberry Week
Now in its second year, the Argentine Blueberry Committee’s campaign aims to raise domestic consumption
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Dole launches new brand visual
The company says it hopes to connect consumers more thoughtfully with its nature-inspired evolution
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Seald Sweet goes vintage with labelling
Leading citrus supplier goes back to its roots with packaging for its Florida-grown oranges and tangerines