All Marketing articles – Page 156
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Article
Chile strengthens presence in India
Chile seeking to position itself as an important supplier of fresh, high quality fruit
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BerryWorld launches kiwi berry promo
Marketing push aims to boost awareness of wide range of usage possibilities during fruit's short season
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ECPA releases informative video series
Consumer-friendly videos explore the perceptions and misconceptions surrounding food production
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UK shoppers slow to adopt e-commerce tech
Consumers reluctant to use wifi, QR codes, mobile shopping lists and social media in store despite rising demand for convenience
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Fyffes promotes Dundalk story
Fyffes sponsorship ‘helping club achieve success’, according to Irish football team's chairman
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Organic produce sales outperform market
New figures released ahead of Organic September indicate organic fruit and veg sales are up 5.3 per cent
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Metis centre stage in new campaign
Coregeo is promoting family of four stonefruits in UK supermarkets and online, backed with new imagery
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Sinclair appoints marketing manager
Sinclair has welcomed Duncan Jones to its UK team, with the aim of developing the group’s marketing strategy in new and emerging markets
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Looking beneath the surface
Tru-Cape asks South African consumers to look beyond the superficial appearance of apples and pears
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Albert Bartlett celebrates 70 years with retro packs
Vintage-look Rooster bags mark company's journey from beetroot boiler to leading potato supplier
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Gaining gold status
Lauded as a “truly seedless,” sweet, easy-peel mandarin, Freshmax aims to grow the status of Gold Nugget with its latest campaign
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Mr Apple hits the road in China
Roadshows in Shenzhen and Guangzhou build on active marketing campaign in People’s Republic
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Vietnamese consumers Cherish new apple
New Zealand-grown variety finds favour on the back of first commercial harvest
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A direct approach
It’s a new era for Colombia’s banana growers, who see opportunities in supplying customers directly for the first time
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China in their hands
British companies are increasingly opening up to opportunities in the Asian market. Ahead of this year’s Asia Fruit Logistica, FPJ profiles some of the British exhibitors
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East is east
Brands, technology and growers are bridging the gap between Europe and Asia, with opportunities for British produce in markets from the Middle East to China to Japan
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Online grocery pinned to double share in Asia
IGD predicts that the online grocery channel will double by 2022, making it the fastest growing channel in Asia
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Zespri reveals recipe for success in China
Matt Stilwell of Tomra talks to Kok Hwee Ng, the New Zealand kiwifruit marketer's head of global marketing
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Tenderstem to pop up at food festivals
Foodies at The Great British Food Festival and The Big Feastival can sample the brassica while being serenaded by indie band Dead Blue
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Interfresh expands blueberry programme
Group is to market Driediger Farms' blueberries as it looks to extend its season for the fruit