All Marketing articles – Page 155
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ArticleIndonesia tastes Australian grapes
Promotional tasting events held across Indonesia in line with increased volumes due to new varieties
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ArticleNew home for Zespri
Phase one of redevelopment complete, with staff moving into three-level head office
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ArticleThe shifting sands of equity
Freshmax Group's Matthew Crouch examines the value of brand equity in the fresh produce industry
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ArticleChina Fruit Logistica postpones to 2020
China’s premier fresh produce trade fair promises to come back stronger next year
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ArticleThai produce on show during Thai Week
New initiative backed by Thai government to promote Thai produce and cooking saw British chefs learn how to master Thai ingredients
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ArticleChiquita speeds up search for new banana
New CEO Carlos Lopez Flores talks exclusively to Eurofruit about fighting disease, faster logistics and finding a new variety
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ArticleSpanish citrus ambassadors named
Four pillars of Valencia’s citrus sector recognised at ceremony organised by journalist Francisco Seva
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ArticleAHDB Potatoes welcomes new board members
Sector board has three new additions, with experience in potatoes and food and drink more generally
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ArticleUS ambassador ushers in Sweet Potato Week
Visit to New Covent Garden celebrates vegetable’s sales success and launches campaign focused on product’s nutritional value
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ArticlePink Lady gets sporty in UAE
The Pink Lady apple brand was on display during the Special Olympics World Summer Games in Abu Dhabi, following its recent tie-in with the Dubai Marathon
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ArticleWAC announces trade promo spend
US$8.4m fund allocated to the Washington Apple Commission to relieve tariff loss and increased yields
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ArticleFrance takes action over kiwifruit fraud
Mislabelled Italian product at the centre of major investigation conducted by consumer protection officials
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ArticleChiquita partners with Snapchat
Banana giant has fun with consumers ahead of World Banana Day on 17 April
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ArticleRecord response for Global Berry Congress
Total of 580 people from 50 countries join 37 exhibitors and 50 speakers for 'hugely positive' berry industry event
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ArticleValue chain vision
Arend Schot, head EAME vegetable seeds at Syngenta, offers the latest on the products the company is pushing for 2019
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ArticleSweet smell of success
Neil Hansford of Air Products talks to Fruitnet about the benefits of using aromas to brand products
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ArticleSouth African Young Chef of the Year crowned
Westminster Kingsway College talent Nikoleta Theofylaktidou wins South African chefs competition
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ArticleColour holds the key
Rijk Zwaan is working to add more colour to fresh produce displays in a bid to drive sales of healthier items
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Article'More room for health claims in berries'
Sector needs to move beyond talking about antioxidants and highlight benefits for cardiovascular system and gut health, says Medicinal Chef
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ArticleCapturing new consumers key to berry growth
Finding new commercial channels will help boost berry demand, Global Berry Congress hears