All Marketing articles – Page 155
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ArticleLotatoes wins TVNZ–NZ Marketing Award
Another accolade for T&G Global’s marketing team for its work on hot potato
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ArticlePortuguese produce gaining ground in Germany
Germany set to become the third biggest market for Portuguese fruit and veg by the end of 2018
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ArticleCosur rebrands as Battaglio Argentina
Italian-owned firm has become a major exporter of apples and pears, as well as a key importer of bananas and pineapples
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ArticleMission launches Size Minded programme
Merchandising campaign offers retailers a 'strategic tool' to develop the avocado category
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ArticleEyes on Modì following blind taste test
Activation from Freshmax challenges current methods of fresh produce marketing
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ArticleBerry growers unite in Asian venture
Continuity of supply the key to unlocking potential in new markets, says European Berry Growers
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ArticleAustralian Bananas launch new campaign
The popular Australia campaign is back with a new spin promoting healthy living
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VideoRockit founder turns attention to cherries
Asia Fruit Logistica: Phil Alison wants to develop a brand presence for Cherri International, focusing on direct marketing to Asia
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VideoChinese consumers 'excited’ about fresh produce
Asia Fruit Logistica: Jerry Clode of Resonance says opportunities for brands are plentiful, but careful planning is needed
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ArticleOmnifresh targets Asian apple market
New venture, which represents 20 per cent of Italy's apple production, could expand to other product categories in future
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ArticleColombia joins World Avocado Organization
The world's fourth-biggest avocado producer has joined the international group dedicated to increasing consumption of the fruit
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ArticleTenderstem teams up with Meera Sodha
Chef creates Tenderstem-based recipes as part of marketing campaign encouraging consumers to be adventurous with the brassica
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VideoEuropean kiwifruit project builds Asian demand
Asia Fruit Logistica: Anta Tsaira of Premium European Kiwi talks about the progress made by Greece's EU-backed project
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ArticleThink Smart, think US Pears
Actress and sustainable living advocate Amy Smart is the new spokesperson for USA Pears
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ArticleTozer Iberica takes back celery responsibility
Spanish subsidiary aims to build closer relationships with growers by taking back distribution role from HM Clause
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ArticleDriscoll's expands BerryTogether campaign
Berry leader launches experiential activation in US designed to "deliver joy to neighbourhoods and bring communities together"
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Article"Time is now" for organic kiwifruit
Zespri and Oppy are exploring the opportunities for organic kiwifruit in North America
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ArticlePink Lady lands healthy snacking award
Branded variety recognised for taste, texture and quality in snacking category at Healthy Food Guide's Best of Health Awards
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ArticleInnovators win Asia Fruit Awards
The Chilean Cherry Committee/ASOEX, IG International, Ranch Market and Dalton Thomas scooped the prestigious 2018 Asia Fruit Awards
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ArticleChile looks east
Exporters in Chile may be facing production and trade challenges in an unstable global market but strong promotional campaigns in Asia are yielding results as the exports giant looks to expand its presence in China and India