All Marketing articles – Page 147
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ArticleCosmic Crisp set for US$10m marketing campaign
The proprietary apple variety is expected to produce some 5m cartons of fruit out of Washington by 2022
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ArticleConsumer success for Kissabel
Red, orange and pink-fleshed apples impressed customers across Germany, the UK, Italy and Switzerland
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ArticleCN Seeds launches new look
The British seed and research company has unveiled a new logo and website ahead of Fruit Logistica
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ArticleKnox fits in with RZ's sustainability goals
Rijk Zwaan is focusing on 'innovating for sustainability' at Fruit Logistica, and will showcase a number of new Knox lettuce varieties
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ArticleJaguar achieves Fairtrade orange aim
Dutch fresh produce group partners with Agroland in Egypt to offer Fairtrade oranges year-round
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ArticleTaking the food waste fight to Europe
Nature's Pride partners with Apeel Sciences as it looks to bring avocados with double the edible shelf life to European households
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ArticleAustralian mangoes promoted in Korea
1,200 guests enjoyed a taste of Australian summer at an Australia Day-eve event held in Seoul
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ArticlePink Lady promotes healthy living
The Pink Lady apple was highly visible at the recent Dubai Marathon, as regional brand manager LucaZara embraces healthy associations
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ArticleTomra CEO lands global accolade
Stefan Ranstrand has been handed a European business leadership award
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ArticlePink Lady lowers harvest estimate
Major apple brand now expects 20,000 tonnes less than previously forecast but says it has enjoyed promising start to marketing year
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ArticlePromising outlook for Argentine lemons
Industry predicts a good balance between supply and demand in 2019
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ArticleCamposol shows it cares
CEO Jorge Ramírez tells Fruitnet why the company wants to build an emotional connection with consumers
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ArticlePolymer celebrates landmark in Berlin
Retail ready packaging specialist will mark its 25th anniversary at this year's Fruit Logistica
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ArticlePotato sales rise as campaign gets results
After years of decline, potato sales are on the up again thanks to an AHDB campaign, a simplified offer and an increase in retail promotions
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ArticleALG boosts production
Leading South African citrus producer bumps up production by 40 per cent in one year
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ArticleThe future’s bright says WAO
Rise in veganism and health awareness will ensure solid growth in avocado category
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ArticleCBC unveils big screen promotion in China
Cinema campaign served to highlight the versatility of fresh blueberries as a snack
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ArticleVeg Power gets "Direct" support
Mash Direct will host a veg giveaway as part of the groundbreaking Eat Them to Defeat Them campaign
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ArticleSpare Snacks launches new wonky veg crisps range
Healthy snack brand develops four new products, making the most of various out-of-spec produce that would otherwise be wasted
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ArticlePink Lady enjoys 15 per cent sales rise
Apple brand celebrates successful 2018, with strong harvests, heavy investment in marketing and retail promotions contributing to sales jump