All Marketing articles – Page 151
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ArticleStar quality key to Rainier success
A delicate, thin-skinned rarity, the limited-edition cherry is enjoying its moment in the supermarket spotlight
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ArticlePink Lady prepares new packaging
Pink Lady Europe is developing new packaging designs tailored to specific seasonal events and national holidays to strengthen awareness of the brand
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ArticleJingold ready to roll out red kiwifruit
Company says it is preparing to step up its marketing efforts in Asia with a broader range of products this coming season
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ArticleFull launch for Sweet & Sunny
The Greenery's branded soft fruit range aims to repeat success of Spanish strawberry trial for five different products
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ArticleAnecoop calls for “orderly growth” in Asia
The company says more effective promotions are needed to raise awareness of Spanish citrus in China
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ArticleChilean cherry growers put emphasis on quality
Quality and consistency the key to a successful future in China, says director of Chilean Cherry Committee
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ArticleChiquita targets mums and millennials
New London-focused marketing campaign sees the famous yellow branding adorning buses and taxi cabs
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ArticleOppy celebrates 160th anniversary
Vancouver-based fresh produce group eyes future innovations such as digital shopping and sustainability
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ArticleRijk Zwaan melons under the spotlight
Seed company to launch European campaign to promote Piel de Sapo varieties
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ArticleThe Greenery launches Summer Fruit Festival
Online campaign aims to connect with younger consumers by offering them fresh, seasonal and tuneful inspiration
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ArticleChilean fruit makes online debut in India
For the first time ever, Chilean kiwifruit will be promoted and sold via Indian e-commerce platform BigBasket
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ArticleCapespan launches Outspan Gems
Group launches new dedicated soft citrus brand to capitalise on global growth in production and consumption
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ArticleFruits central to new Carrefour brand
The French retail giant has announced the launch of its premium food range in Brazil under the name Sabor & Qualidade
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ArticleAnecoop says it with…watermelons
Company’s innovative heart-shaped watermelons will soon be on sale in the UK
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ArticleGreater US access will take time
New deal mooted for South African citrus in the US could be quite some way off
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ArticleJupiter shines bright
Jupiter Marketing has grown rapidly since moving into grape production in Greece, India and Chile. Managing director Mark Tweddle talks about the marketer’s new international ventures
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ArticlePop-up planned for Pea Week
‘Pea Place’ café will feature pea-based delicacies and a live stream of the harvest as Great British Pea Week returns for third year
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ArticleUK boom for RSA apple exports
Shipments of the fruit are up 20 per cent this year as Beautiful Country, Beautiful Fruit campaign runs across channels
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ArticlePeruvian deal supports US avo demand
Avocado farms in Peru have partnered with California-based marketer Index Fresh to fulfil US demand
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ArticleCoregeo chief marketer takes APAL job
Michelle Evans appointed head of group marketing by Pink Lady brand owner Apple and Pear Australia Limited