All Marketing articles – Page 152
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ArticleNew berry range 'better than chocolate'
Joint venture partners Mastronardi and BerryWorld are aiming to wow the trade with their rebranded fresh berry offer
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ArticleA taste of branding
Legendary chef Pierre Koffmann is fronting a new brand aiming to help chefs make the best decisions with their produce
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Article"Laser labelling is on the up"
Barcelona based tech company Macsa ID report increased demand for laser coding in fresh produce
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ArticleTenderstem launches new spice blend
Brassica brand develops Taj Mahal-inspired mix with Rooted Spices to inspire consumers to be more adventurous with the vegetable
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ArticleBert Barmans set to leave Zespri
New Zealand kiwifruit company's general manager for Europe is stepping down as general manager after 19 years with the group
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ArticleT&G Global launches Jazz Snackers in Asia
New Zealand apple exporter is bringing a new range of snack-sized apples to key markets in Asia
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ArticleEuropean apple growers target Malaysia
Some of Europe’s leading apple producers visit the South East Asian nation to launch their ‘Natural Goodness’ campaign
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ArticleNew book highlights rise of RSA grape industry
The South African table grape business is expanding rapidly with it being one of the leaders in planting trade-marked varieties
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ArticleBranding changes the fresh produce game
It would appear that success in fresh produce marketing requires more than just good quality and smooth logistics
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ArticleFresón de Palos campaign a slam dunk
The company’s NBA-themed campaign wins international marketing prize
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ArticleMr Apple spreads Mother's Day joy
New Zealand company promotes brand with new mascot at 7-Fresh stores
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Article‘Europe can reach US avo volumes in eight years,' says WAO
World Avocado Organization predicts that by 2027 European volume will match consumption in US, where almost 1.1m tonnes were sold last year
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ArticleBrand reboot for California Prunes
New brand seeks to move prunes away from occasional food choice to daily purchase
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ArticleSun World appoints North American import panel
Panel of licensees to import and market proprietary grapes in the US and Canada
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ArticleZespri sets SunGold expansion target
The kiwifruit marketer has opened a new office in Bologna and plans to double SunGold production in Italy
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ArticleMOYA finalists announced
Premier marketing award for Australasian fresh produce and floral industries attracts strong field of entries
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ArticleColes to sell ‘ugly’ produce
Australian retailer announces new programme to reduce food waste
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ArticleAnecoop unveils 2019 Bouquet watermelon campaign
The group expects to market around 150,000 tonnes of the fruit this season
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ArticleSinclair’s label journey
After years of development, the story of Sinclair’s fully certified compostable fresh produce labelling solution can now be told
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ArticleRetail push for Kalei launch
With new branding, APAL aims to build consumer momentum around the branded variety