All Marketing articles – Page 152
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ArticleChile unveils 2018/19 Chinese cherry campaign
The nationwide campaign will place greater emphasis on regional cities
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ArticleFreshmax eyes premium position
Proprietary cherry varieties are providing Freshmax New Zealand with a plethora of marketing options in Asia
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ArticleNext-generation backing for SnapDragon
Growers in New York state are confident that a descendant of Honeycrisp apples can attract new consumers
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ArticleSun Pacific unveils organic Mighties kiwifruit pack
Packaged kiwifruit helping to boost consumption, company says
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ArticleEurobanan unveils convenience papaya
The company’s new Steffy Premium Gold papaya can be eaten with a spoon
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ArticleZespri chairman Peter McBride to retire
The Zespri International board will welcome a new chairman in February next year
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ArticleJazz voted 'UK’s tastiest apple'
Club variety scoops award once again at the National Fruit Show with Kent growers Baretilt Farm and Monks Farm securing a one-two finish
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ArticleMission ready for Green Friday
Avocado specialist creates programme to promote the usage of the fruit in Thanksgiving leftover meals
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ArticleNew brand for Australian pears
APAL reveals details of premium, quality-controlled pear label Goulburn River Gold
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ArticleNew apple Morgana offers 'tropical, aniseed' taste
Partners in Belgium, Germany, Italy and the Netherlands will plant 600,000 new trees by end of 2019
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ArticleBarnsby apple tests get thumbs up
The variety has been turning out 'exciting results' during testing in the EU
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ArticleRocha pears step out on streets of Paris
New campaign looks to raise awareness of premium variety as demand in export markets continues to grow
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ArticleWA greengrocers adopt local campaign
A record 26 greengrocers across the Perth region will support 'Genuinely Southern Forests 2018'
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ArticleTech top of industry agenda
In her State of the Industry speech at PMA, Cathy Burns highlighted how technology, robotics and e-commerce will shape the future
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ArticleNew Adora tomato alliance formed
Verdita will oversee the production and marketing of the Marmande tomato developed by HM Clause
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ArticleArgentina celebrates Blueberry Week
Now in its second year, the Argentine Blueberry Committee’s campaign aims to raise domestic consumption
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ArticleDole launches new brand visual
The company says it hopes to connect consumers more thoughtfully with its nature-inspired evolution
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ArticleSeald Sweet goes vintage with labelling
Leading citrus supplier goes back to its roots with packaging for its Florida-grown oranges and tangerines
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ArticleFresh addition to Eat Me range
Nature's Pride adds new fresh kits, Mango Passion Fruit Mousse and Mango Salsa
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ArticleCoregeo appoints PR and social media manager
Kyla Flynn joins Pink Lady and Tenderstem brand marketer from social media agency MCG as Coregeo looks to boost its brands' digital clout