All Marketing articles – Page 150
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Out Now: Best in Fresh 2019
New special publication by Fruchthandel Magazine presents the fresh produce industry's leading brands and innovations
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High expectations for NH Kissabel campaign
Producers are reporting good quality for the 2018/19 harvest in Europe and the US
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Chile opens European campaign at El Corte Inglés
Frutas de Chile kicks of European marketing campaign with in-store activities at leading Spanish retailer
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A technology, a trend and an idea
PMA A-NZ's Hannah Rivett provides a snapshot of where the Australasian fresh produce industry may be headed
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Florette wishes shoppers a Merry Crispy
Brand’s Crispy bagged salad range will feature Christmas-themed packaging and money-off vouchers over festive period
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Finger Lime production grows
Australia is set to welcome the new Zings brand as local production increases
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Sun World reports strong sales growth
Increased brand recognition in international markets helps lift sales
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Chile launches Brazilian cherry blitz
This is Chile’s third campaign in Brazil as it seeks greater market diversification for its cherry offer
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Mission launches Big Game promo
Avocado specialist gears up for next year's Superbowl with Emeralds in the End Zone marketing drive
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Kalettes return with new look and branding
Branded brassica gets a facelift and new identity, together with a promotional tie-up with the Women's Institute
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CGA outlines citrus issues
The realities of growth in citrus production in South Africa are starting to sink in
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Freshmax gets NZ cherry harvest underway
Early-season Lani variety set to be with customers in Asia this week
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Making fruit fashionable
The seventh annual Australian mango Mess-tival featured a new summer collaboration
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South Africans establish ‘Fruit Desk’
Recent international and local developments in South Africa will bring new challenges
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Novo Fruit Packers recognised
Capespan-owned group lands prestigious award for its water supply project
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Royal approval for 'true cost' pineapple
The 'true cost' of a Nature & More pineapple was revealed by Queen Máxima of the Netherlands
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USDA unveils export programme
In a bid to increase US opportunities, a series of trade missions have been planned for 2019
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J Miles Reiter returns to Driscoll's CEO role
Kevin Murphy will step down at the end of 2018, berry marketer confirms, following three years as chief executive
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Strawberry growers thank consumers
Following tampering incidents earlier this year, Queensland strawberry growers thank shoppers for showing faith in their products
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USA Pears hones in on Indian market
Aim to raise health awareness among Indian consumers with its #PearwithHealth campaign