All Marketing articles – Page 153
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ArticleBlack grapes driving category growth
By advertising black varieties exclusively, retailers can lift sales and improve margins, says Sun World
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ArticleT&G Global takes out MOYA 2018
Lotatoes Potatoes campaign wins the 2018 PMA-Produce Plus Marketer of the Award
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ArticleNorthwest cherry harvest in full swing
Round 3 industry crop estimates that seasonal volumes remain close to 23m boxes
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ArticleNew campaign for British blackcurrants
Digital initiative aims to tell the blackcurrant's story as it journeys from bush to Ribena bottle
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ArticleBritish Organic Growers unveil logo
New imagery released to accompany major new campaign aimed at boosting sales of organic carrots
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ArticleGreenvale to sponsor two ‘tattie runs’
Contestants will race with nets of potatoes over their shoulders in races in Edinburgh and Perth
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ArticleAva Berries steps up summer marketing drive
Angus Soft Fruits organises sampling of Ava berry varieties at this year’s Royal Highland Show
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ArticleBerryWorld, Dole and Montosa scoop awards
Mastronardi and Greenyard also among the winners at this year's coveted Superior Taste Awards in Belgium
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ArticleTrucco debuts TruStar limes
US importer said it hopes the year-round programme will translate into strong sales in-store
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ArticleFyffes recognised for Fairtrade dedication
Group receives CLAC award for commitment to Fairtrade practices in the banana sector
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ArticleUS widens RSA citrus access
Citrus from previously excluded areas of South Africa is on the brink of being admitted to the US
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ArticleBrazil brings taste of sunshine to London
Visitors to the Taste of London festival had the chance to sample a variety of the country’s fruits
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VideoChina: consumers want 'quality and health'
Ng Kok Hwee of kiwifruit marketer Zespri explains how a new marketing campaign is focusing on building the brand’s value
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ArticleNew CEO for Hort Innovation
The Australian rural research and development corporation has appointed a new leader, taking office in September
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ArticleAustralian industries join to push exports
The Australian horticulture sector is banding together with other primary industries to promote exports to China
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VideoChina berry market 'could outgrow US'
Video: Jae Chun of Driscoll’s Asia Pacific talks about the challenge of bringing better-tasting fruit to Chinese consumers
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ArticleFirst Cornish spuds on sale with new campaign
Potato suppliers Branston is delivering Cornish new potatoes to local Tesco stores after a difficult planting season
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ArticleChile citrus marketing campaign underway
UK and Japan are the focus of the Chilean Citrus Committee’s promotions this year
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ArticleSpanish union calls for national stonefruit brand
Asaja-Murcia says creation of national brand would galvanise Spain’s offer and boost access to new markets
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ArticleFrozen Tenderstem lands innovation award
Consumers recognise brassica brand for NPD excellence at British Frozen Food Federation Awards