All Marketing articles – Page 153
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ArticleMiss Chiquita inducted into hall of fame
The brand's iconic mascot has been awarded just before announcing it will reveal a new look
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ArticleLargest grape volume to date for Sun World
The Californian company will be promoting late-season varieties to move its record crop
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ArticleNew player in the snacking segment
Rijk Zwaan's One-bite mini cucumber can "rival traditional snacks"
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ArticleITV veg ads ‘will inspire, not focus on health’
Veg Power TV adverts will move away from health message and aim to make children excited to eat fresh produce, says Food Foundation's Joe Ralling
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ArticleNew campaign for Pom Wonderful
‘Worry less’ is the premise for the company’s multi-million-dollar national marketing campaign
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ArticleSunkist welcomes communications director
The California-based citrus marketing cooperative has a new head for their marketing team
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ArticleGolden Bay Fruit boosts imports in Thailand
Leading New Zealand fruit company introduces new varieties to major Thai wholesalers
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ArticleCuties teams with Disney Parks
Clementine brand becomes the official citrus of Walt Disney World and Disneyland resorts
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ArticleITV teams up with Veg Power for new ad campaign
The campaign aims to inspire a more positive attitude to vegetables, particularly among children
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ArticleA taste of France in Dubai
French exporters travelled to the UAE last week to highlight the quality of French fruit and vegetables at WOP Dubai and at an evening tasting event
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ArticleFyffes lands branding award
Company honoured with the Brand Legacy lifetime achievement title at Checkout National FMCG Awards
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ArticleInterpoma aiming to spread the love
Positive message at heart of the biannual apple industry fair in Bolzano as event places new emphasis on enjoyment
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ArticleChao Niu Guo brand enters China
The next-level cool fruit is a new Chinese-focused brand offering from New Zealand’s Avanza avocados
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ArticleNZ Avocado launches season in Thailand
Popularity of the fruit is increasing in the South-East Asian nation, where health is becoming a growing focus
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ArticleThe Berry That Cares comes of age
As the new brand reaches its first anniversary, Camposol CEO Jorge Ramírez reflects on a year of growth
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ArticleTrops scoops prize for mango campaign
Málaga-based cooperative has organised various promotional activities in support of the Spanish mangoes
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ArticleCosta ad banned over avocado snipe
Radio advert encouraged consumers to ditch avocados in favour of bacon rolls and egg muffins
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ArticleAmbrosia volumes bounce back
Italian producers limbering up for the start of the 2018/19 campaign expect a bigger crop and good sizes
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ArticleCosmic Crisp blasts off
Apple's consumer launch in the US driven by IP and commercialisation specialist Proprietary Variety Management
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ArticleSol Group empowers through Fairtrade
Melon leader looks to grow awareness of the impact of Fairtrade on local production communities