All Marketing articles – Page 114
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Kane Williamson to promote Rockit
New Zealand cricket captain announced as new Global Ambassador, beginning with the upcoming Indian Premier League
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Raisin awareness
South African growers drive UK campaign to tackle misconceptions around raisins
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Kicking off the sustainability debate
FIFA Foundation and UPL sign memorandum of understanding to promote sustainable development and education through football
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New tropicals brand brings cheer in gloomy times
La Dona's True Origins label evokes the colour, light, and music of the Andes
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Fresh Domain and Fresca Group join forces
Agreement brings together two fresh produce companies from opposite sides of the world
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Moving from awareness to affinity
Marketing expert Matthew Crouch explains the power of brand affinity
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BelOrta kicks off topfruit campaign
The first Conference pears of the new topfruit season were sold at the BelOrta auction last week, with extensive promotions to back up the campaign
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Favco launches Opal
Brisbane-based fresh produce business announces new premium mandarin brand, destined for Asia
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BFV planning pear push in Asia
The Belgian cooperative has an Asia-wide promotional campaign planned for its Truval-branded pears this season
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Magazine apps keep you in touch
Don’t wait any longer for the freshest coverage in the business! Download one of Fruitnet's brand new apps
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Online opportunity for cherries in Taiwan
The Covid-19 pandemic has enhanced online marketing in Taiwan, a trend cherry exporters would be wise to follow
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Dole and Shanghai Disney celebrate partnership
Ceremony held to celebrate Dole becoming official fruit sponsor of Shanghai Disney Resort
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Delite season underway in Australia
Nutrano Produce Group continues to invest in proprietary mandarin offering
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Chile launches citrus season in China
Jiaxing Haiguangxing Market hosted the launch of the inaugural season for Chilean citrus imports in China
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New FPJ awards celebrate Heroes of Fresh Produce
Entries now open for awards to celebrate outstanding contributions of companies and individuals in UK during Covid-19 crisis
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Nic Jooste ready to get Immersed
The former Cool Fresh director is helping companies develop more positive social and environmental strategies
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Apeel extends Edeka commitment
Group releases food waste reduction results at Edeka and Netto, and is expanding nationwide in Germany
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Peru aims to consolidate Asian growth
Negotiations for greater market access across Asia underway, as exports grow 5 per cent year on year
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Alibaba launches live broadcasting base in Shaanxi
Product promotion live-streaming platform Taobao Live signs agreement to train Chinese producers in live streaming
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Be Climate turns to Instagram
Port International is urging Belgian consumers of Be Climate bananas to take to Instagram as it promotes the brand's health benefits for both people and planet