All Marketing articles – Page 116
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ArticleUS avocados to find China niche
US avocado exporters set to target particular sections of China’s crowded avocado market
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ArticleRecord sales of AVA berries
Scottish brand's new marketing approach during the pandemic pays off with nearly five million punnets sold
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ArticlePink Lady backs Digital Pride
Apple brand launches exclusive promotion with the Co-op to find LGBTQ+ heroes of the Covid crisis
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ArticlePeru pushes avocados in Japan
PromPeru channels Japanese retail to promote Peruvian avocados throughout July and August
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ArticlePerino refresh hits the mark
Band agency Principals creates “bold” new positioning for Costa’s snacking tomato range
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PodcastsFruitbox: Ten years of helping people to love veg
The creators of Love My Salad explain how they have managed to make vegetables more attractive to consumers
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ArticleMattina launches premium domestic brand
Debuting with citrus, the new brand is focused on capturing demand for premium export-quality fruit among Australian consumers
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ArticleEnsure informed brand decisions
Marketing expert Matthew Crouch explains how a thorough audit process can make your brand a standout
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ArticleBelOrta targets “staycationers”
Through its collaboration with Qmusic radio and TV, BelOrta’s fruit and vegetables will be highly visible to Belgian consumers choosing to stay home this summer
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ArticleVietnam promotes durian consumption in Australia
Vietnamese Trade Office in Australia co-organises Vietnam durian week to promote consumption of specialty fruit
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ArticleEdp extends Citrus Australia partnership
Leading supplier of grading and packaging solutions backs peak industry body and biennial Market Outlook Forum
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ArticleItalian apple suppliers are virtually there
Leading names including Melinda, La Trentina, Rivoira, VIP and VOG will use Macfrut Digital's online exhibition platform
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ArticleDel Monte showcases sustainability
European subsidiary highlights its sustainability efforts via packaging such as tags and stickers
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ArticleJaffa signs up Olympic canoeing prospect
Kimberley Woods, who is tipped for success at next year's Olympics, has been announced as a Jaffa Ambassador
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ArticleAHDB ballot sparks interest
Grower ballot on AHDB levy suggests funding mechanism must change, say review petitioners
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ArticleAustrade launches livestream in China
Australian fruit has featured on livestream services in China as part of a new digital promotion campaign
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ArticleThe new Eurofruit app is here
Download the free app and enjoy full access to magazine editions and latest industry news as part of your two-week trial
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PodcastsFruitbox: What will supermarkets look like in future?
SupermarketGuru Phil Lempert explains how grocery shopping is changing and how other channels might react
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ArticleFresh produce is scary good
Dole alliance with Pixar aims to take the fright out of fresh produce with activities inspired by Monsters, Inc.
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ArticleMarketing to a changing consumer
Fruitnet Live: China’s final session investigated how to reach consumers in new and more effective ways