All Marketing articles – Page 113
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ArticleAFM makes Super Bowl run
Sportscaster Erin Andrews joins promotion campaign ahead of Sunday's big game
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ArticleSpar brings snacking varieties to India and Nigeria
Retailer has joined forces with Rijk Zwaan to bring new snacking vegetable varieties to consumers
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ArticlePBNW pairs wih LatAm influencers
Pear Bureau Northwest partners with digital influencers in Latin America to generate greater awareness
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ArticleThe show goes on at Syngenta
Jérémie Chabanis says Syngenta is ready to meet oncoming challenges through innovative new concepts and its established product portfolio
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ArticlePink Lady unveils new website
Pink Lady Europe's new website is designed to offer visitors an easily navigable path through the values and commitments of the apple brand
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ArticleAsiafruit February out now
Latest edition of Asiafruit Magazine examines Asia’s banana trade and spotlights the Japanese market
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ArticleRed Sun Farms launches new logo
North American company aims to improve customer connection with its brand
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ArticleEurofruit February available now
The latest edition of Eurofruit, which contains the annual Fresh Focus Italy special, is available through the Eurofruit App
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ArticleResearch pays off for Rijk Zwaan
Rijk Zwaan carried out its own market research in 2020 to ensure it is as prepared as possible for what the coming year will bring
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ArticlePure Flavor unveils Cloud 9 snacking tomato
The variety recently received a Superior Taste Award Certification from Belgium’s International Taste Institute
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ArticleCompetition to raise profile of leeks
Lockdown recipe competition asks entrants to minimise food waste and use as much of the vegetable as possible
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ArticleVeg Power postpones campaign until summer
'Eat Them to Defat Them' initiative to boost children’s vegetable consumption put on hold amid coronavirus lockdown restrictions
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ArticleThe power of personality
Brand ambassadors have become a staple of fresh produce marketing campaigns, but who should you work with and what else should you consider? Fred Searle talks tactics with executive chair of British Apples and Pears, Ali Capper
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ArticleChilean cherries on road to recovery
Asoex reports continued improvement in Chinese cherry market following Covid scare
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ArticleCalifornia Prunes highlights bone health
The California Prune Board has recruited top Canadian athletes to champion bone health
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ArticleNew Zealand kiwifruit growers join foodbank drive
Industry advocacy body encourages members to donate to New Zealand’s most vulnerable
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ArticleZespri to refine China trial proposal
Marketer’s plan to address unauthorised kiwifruit plantings in China will be updated before being resubmitted for approval
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ArticleGiga and RedPop apples ready to roll
Italy's largest apple exporter Vog is adding new flavours and long shelf-life to its product portfolio
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ArticleCaparrós scoops taste award for Lobello tomato
The tomato’s brand ambassador is Vicente del Bosque, ex football player and World Cup winning manager
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ArticleMOYA celebrates 10 years in 2021
Entries for Australasia's premier fresh produce marketing award are now open