All Marketing articles – Page 112
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ArticleStaying flexible amid restrictions
Belgian cooperative BFV is adapting in order to reach consumers and promote new varieties, despite limitations caused by Covid-19
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ArticleSouth Africa's China grape promo
The country's Western Cape regional government is pleased to be starting a grape promotion in China
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ArticleExpectant pear-ents take note
Leading nutritionist teams up with British Apples and Pears to outline why expectant mothers should eat pears during pregnancy
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ArticleLidl switches to branded Cameo pack
Move follows Facebook campaign to raise apple variety’s profile and encourage shoppers to look for it by name
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ArticleLunar New Year sales sluggish due to Covid-19
Fresh fruit sales across South-East Asia down during important period, as concerns regarding counterfeit products remain
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ArticleAsiafruit China launches new app
Download the free Chinese-language app and get the latest editions of Asiafruit China
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ArticleNew Zealanders encouraged to eat passionfruit
Limited and costly airfreight see influx of New Zealand grown passionfruit on the domestic market
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ArticleT&G Global launches Poppi
New early ripening variety is a sweet-flavoured, medium-sized apple with a rich red colour
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ArticleICA health promo pushes fruit and veg
Swedish retailer commits to ensuring customers eat at least 500g a day per person within next four years
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ArticleSupport the trade with our free poster!
Eurofruit's February front cover sends a message of support to everyone in the fresh produce business
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ArticleUS imports record number of Mexican avocados
Historic 125,645 tonnes of Mexican avocados imported by the US in lead up to Super Bowl
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ArticleApofruit invests in club varieties
Pink Lady apples, Zespri Gold kiwifruit, and Fred pears among products set to play bigger part in Italian group's portfolio
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ArticlePink Lady launches Valentine’s promo at Co-op
On-pack promotion gives shoppers opportunity to win a luxury spa break, with 24,000 apples also being donated to FareShare
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ArticleJapanese apples promoted in online exhibition
Apples grown in the Aomori Prefecture of Japan exhibited in online campaign targeting Taiwanese consumers
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ArticleChiquita promotes banana benefits on labels
Limited-edition sticker series features messages showcasing the versatility of the fruit
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ArticleCameo launches fresh campaign on Facebook
British apple brand hopes new promotional videos will encourage more consumers to actively seek out the club variety
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PodcastsFruitbox 53 · Philippe Binard, Freshfel
Head of Freshfel returns to talk about the impact of Covid, Brexit, and sustainability on Europe's fruit and veg business
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Article20 years of Multileaf celebrated
This year marks the 20th anniversary of Nunhems’ Multileaf lettuce breeding programme
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ArticleCleanLeaf has sustainability in mind
Rijk Zwaan says its aubergine concept is "aligned with rising consumer expectations related to sustainability"
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ArticleThe Avocado Show moves into Spain
The mono-product restaurant continues its European expansion in spite of Covid-19 challenges