All Marketing articles – Page 109
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ArticlePositivity post-lockdown
UK's leading fresh produce brand reports strong volume sales in the post-lockdown period
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ArticleHaskap hits Vancouver stores
Oppy brings Haskap berries to Vancouver retailers, with the fruit offering a major antioxidant and blueberry boost
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ArticleTenderstem teams up with Dr Rupy Aujla
Marketing tie-up is part of new campaign to promote Tenderstem as perfect ingredient for quick, healthy midweek meals
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ArticleAustralian plums to be globally commercialised by AIGN
Sweetah, Vitaplum and Queen Garnet will be commercialised outside of Australia by The Associated International Group of Nurseries
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ArticleTurkish cherries hit Korean retail shelves
Turkish grower-exporter Ana Fruit overcomes hurdles to land first shipments in South Korea
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ArticleUnited front for Dole in hunger battle
Dole Food Company and Dole Packaged Foods jointly partner with No Kid Hungry to fight childhood hunger
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ArticleWestfalia launches new avo rootstocks
Two new co-owned avocado rootstocks are introduced from the group's breeding and selection programme
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ArticleDesbry promotes Tropical Avocados
US-based WP Produce has started shipping Desbry Tropical Avocados in protective bags, as well as providing retailers with eye-catching displays
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ArticleG&R Farms celebrates milestone
Group will roll out consumer marketing campaign in September highlighting family legacy and Peruvian onions
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ArticleSwimming ace signs for Jazz Apple
Former European swimming champion Jazz Carlin teams up with apple brand to help get people active post-lockdown
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ArticleEU-China geographical indications adopted
Intellectual property protections for certain significant fruits and vegetables are one step away from being implemented
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ArticleUS avocados to find China niche
US avocado exporters set to target particular sections of China’s crowded avocado market
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ArticleRecord sales of AVA berries
Scottish brand's new marketing approach during the pandemic pays off with nearly five million punnets sold
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ArticlePink Lady backs Digital Pride
Apple brand launches exclusive promotion with the Co-op to find LGBTQ+ heroes of the Covid crisis
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ArticlePeru pushes avocados in Japan
PromPeru channels Japanese retail to promote Peruvian avocados throughout July and August
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ArticlePerino refresh hits the mark
Band agency Principals creates “bold” new positioning for Costa’s snacking tomato range
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PodcastsFruitbox: Ten years of helping people to love veg
The creators of Love My Salad explain how they have managed to make vegetables more attractive to consumers
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ArticleMattina launches premium domestic brand
Debuting with citrus, the new brand is focused on capturing demand for premium export-quality fruit among Australian consumers
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ArticleEnsure informed brand decisions
Marketing expert Matthew Crouch explains how a thorough audit process can make your brand a standout
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ArticleBelOrta targets “staycationers”
Through its collaboration with Qmusic radio and TV, BelOrta’s fruit and vegetables will be highly visible to Belgian consumers choosing to stay home this summer