All Marketing articles – Page 119
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ArticleG-Berries and Dole form Mexico partnership
Companies unveil plan to test new varieties that should enable Dole to develop strong foothold in expanding berry market
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ArticleWashington Apple Commission hits refresh
Industry marketing arm for Washington apple growers launches brand new website
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ArticleRockit sales grow in the Middle East
Marketing campaign builds brand awareness over back-to-school period
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ArticlePineapples instead of pumpkins
With the US experiencing a shortage of the traditional Halloween squash, Dole is suggesting a swap
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ArticleBrand refresh for National Mango Board
US mango industry body launches new look and website aimed at increasing mango consumption
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ArticleUS success for Envy
T&G celebrates branded apple’s New Zealand heritage with event in Los Angeles
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ArticleLemon campaign marks World Breast Cancer Day
Welcome to the Lemon Age sends optimistic message in support of the initiative
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ArticleMorrisons earns stonefruit title
Retailer is named Stone Fruit Retailer of the Year 2020/21 by South African association Hortgro
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ArticleT&G Global revises earnings forecast
Profit for FY21 expected to be between NZ$4m and NZ$10m, compared to 2020 result of N$16.6m
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ArticleChile to boost cherry exports to the US
Increased volumes are part of efforts to diversify export markets as cherry production grows
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ArticleCitrusAd acquired by Publicis Groupe
Four-year-old advertising technology start-up aimed at helping grocers advertise online sold for A$205m
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ArticleNew initiative from ‘A better choice!’
National competition helps young Australian athletes get back on the field
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ArticleMolari and Emco Cal sign blackberry deal
Agreement allows Italian firm to produce and sell new plants derived from University of Arkansas breeding programme
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AnalysisWorld still fails to eat enough fruit and veg
WFVD2021: Global alliance identifies lack of government support for 5 a Day campaigns as obstacle to healthier eating
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PodcastsFruitbox 70 - Mehdi El Alami, Morocco FoodEx
A new promotional campaign and a faster shipping link have opened the door for Moroccan food and drink exports to the UK
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ArticleStrong start to Spanish Ambrosia campaign
A similar production volume to last season will ensure the brand is available in stores until April
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ArticleZespri Red becomes RubyRed
Red kiwifruit variety gets rebrand in preparation for first commercial volumes
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ArticleBrand new beginnings
Having first launched its retail brand at Costco over 10 years ago, OrchardWorld’s fruit is now also available at Ocado and Amazon Fresh. Fred Searle hears how the supplier is making concerted efforts to educate and connect with consumers
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ArticleMarquis Group reports bumper season
Record kernel sales and greater volume of Nut in Shell sees leading macadamia producer end 2021 season on a high
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ArticleBrand revamp for Clock House Farm
Kent fruit grower updates its corporate look as it aims to boost awareness of its sustainability credentials