All Marketing articles – Page 123
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ArticleMENA tie-up for Del Monte and Disney
Princesses and Marvel heroes to adorn fruit packaging and promote healthy eating
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AdvertorialJWM supports Chinese women’s volleyball team
Fruit supplied by Joy Wing Mau to help China's women's volleyball team defend title at 2021 Tokyo Olympic Games
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ArticleEquifruit helps Longo's switch to Fairtrade
Canadian group becomes first retailer in North America to sell exclusively Fairtrade-bananas in all its stores
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ArticleMarlene artwork brightens shopping trips
Winning competition entry has been placed on range of promotional materials to mark brand's 25th anniversary
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ArticleVeg Power to launch in schools
The not-for-profit behind the Eat Them to Defeat Them TV ad is poised to launch a new veg-promotion campaign in schools
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ArticleEnnis-Hill unveiled as Berry Gardens ambassador
London 2012 heptathlon champion becomes new face of soft fruit co-op in major new campaign to increase awareness of berries’ health benefits
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ArticleRSA wraps up record table grape season in China
SATI’s first table grape promotion in China helped lift sales to record levels during the 2021 season
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ArticleSun World adds Egyptian licensees
Group grants six additional licenses to Egyptian table grape grower-marketers and two to Italian companies
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ArticleMarketing push for Australian Avocados
Campaign develops new positioning and messaging for industry brand
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ArticleBrand revamp for Coregeo
Pink Lady and Tenderstem licensor creates new-look website to reflect its wider work in a range of business areas
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ArticleOptomni to launch new platform
Australian Agtech company set to launch OmniOrder, a digital marketplace for fresh produce growers and wholesalers
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ArticleEurope set for "excellent" picota season
Picota cherry growers in Spain's Jerte Valley are expecting to produce 21m kgs of fruit this year
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ArticleStrong first season for Galaxy Fruit
LPG Cutri Fruit Global’s inaugural season of its branded flat peach well received with good online interaction
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ArticleCalifornia avo first for Oppy
Eco Farms partneship will see Oppy market avocados from Mexico, Chile, Colombia, Peru and, for the first time, California
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ArticlePink Lady trees find sponsors
The apple brand's Adopt A Tree campaign, which aims to bring consumers and producers closer together, is proving a hit
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ArticleNew blueberry campaign underway in US
The US Highbush Blueberry Council is encouraging shoppers to 'Grab a Boost of Blue' through targeted Youtube adverts
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ArticleBravo apple production booms
New crop of Australian-bred apple set to deliver 1,000-tonne increase on last season
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ArticlePears and cherries show potential in India
Final session of Fresh Produce India takes in-depth look at categories showing promising signs of growth
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ArticleGlobalGAP launch consumer label for f&v
GlobalGAP has unveiled its new consumer label for fruit and vegetables, GGN Agriculture, in order to help foster trust between sustainable brands and consumers
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ArticleZespri Red launches in China
Pagoda to bring 10,000 boxes of the new variety to Chinese consumers for the first time