All Marketing articles – Page 107
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ArticleExhibition space sold out for Macfrut Digital
Total of 400 exhibitors, including 87 from China, are preparing to take part in Europe's first virtual fresh produce trade fair
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ArticleBlueberry first for Berry Gardens
Group develops UK’s first home-grown organic blueberries for Waitrose
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ArticleAusveg promotes vegetable consumption
Industry body launches new consumer-facing Instagram account while a new programme has been developed for kids
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ArticleAFM puts house up for grabs
New home to be given away as part of avocado shopper programme in the US
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ArticlePacific Northwest partnership announced
Washington Fruit & Produce and Yakima Fresh reveal partnership to market apples, cherries and pears
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ArticleNergi takes to social media
French exporter Primland is boosting its focus on social media to promote Nergi kiwiberries as an important source of vitamins and fibre
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ArticleUS cherries popular with Indian consumers
IG International’s digital campaign promoting Stemilt cherries proves successful with consumers despite pandemic
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ArticleMelons Australia educates travellers
Video series underlines biosecurity risks posed by holiday makers visiting production hubs
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ArticleChiquita buses back in London
Despite the drop in tourist numbers, the banana giant will once again be promoting on London's buses, encouraging locals to 'Think Chiquita'
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ArticleOlympic athlete jumps on board with Jazz
Apple brand signs up long jumper Jazmin Sawyers in latest tie-up with British sporting stars
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ArticleVote to decide future of US mango board
USDA encourages eligible mango industry members to vote and decide on future of US National Mango Board
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ArticleKane Williamson to promote Rockit
New Zealand cricket captain announced as new Global Ambassador, beginning with the upcoming Indian Premier League
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ArticleRaisin awareness
South African growers drive UK campaign to tackle misconceptions around raisins
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ArticleKicking off the sustainability debate
FIFA Foundation and UPL sign memorandum of understanding to promote sustainable development and education through football
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ArticleNew tropicals brand brings cheer in gloomy times
La Dona's True Origins label evokes the colour, light, and music of the Andes
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ArticleFresh Domain and Fresca Group join forces
Agreement brings together two fresh produce companies from opposite sides of the world
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ArticleMoving from awareness to affinity
Marketing expert Matthew Crouch explains the power of brand affinity
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ArticleBelOrta kicks off topfruit campaign
The first Conference pears of the new topfruit season were sold at the BelOrta auction last week, with extensive promotions to back up the campaign
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ArticleFavco launches Opal
Brisbane-based fresh produce business announces new premium mandarin brand, destined for Asia
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ArticleBFV planning pear push in Asia
The Belgian cooperative has an Asia-wide promotional campaign planned for its Truval-branded pears this season