All Marketing articles – Page 105
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ArticleEnnis-Hill unveiled as Berry Gardens ambassador
London 2012 heptathlon champion becomes new face of soft fruit co-op in major new campaign to increase awareness of berries’ health benefits
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ArticleRSA wraps up record table grape season in China
SATI’s first table grape promotion in China helped lift sales to record levels during the 2021 season
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ArticleSun World adds Egyptian licensees
Group grants six additional licenses to Egyptian table grape grower-marketers and two to Italian companies
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ArticleMarketing push for Australian Avocados
Campaign develops new positioning and messaging for industry brand
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ArticleBrand revamp for Coregeo
Pink Lady and Tenderstem licensor creates new-look website to reflect its wider work in a range of business areas
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ArticleOptomni to launch new platform
Australian Agtech company set to launch OmniOrder, a digital marketplace for fresh produce growers and wholesalers
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ArticleEurope set for "excellent" picota season
Picota cherry growers in Spain's Jerte Valley are expecting to produce 21m kgs of fruit this year
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ArticleStrong first season for Galaxy Fruit
LPG Cutri Fruit Global’s inaugural season of its branded flat peach well received with good online interaction
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ArticleCalifornia avo first for Oppy
Eco Farms partneship will see Oppy market avocados from Mexico, Chile, Colombia, Peru and, for the first time, California
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ArticlePink Lady trees find sponsors
The apple brand's Adopt A Tree campaign, which aims to bring consumers and producers closer together, is proving a hit
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ArticleNew blueberry campaign underway in US
The US Highbush Blueberry Council is encouraging shoppers to 'Grab a Boost of Blue' through targeted Youtube adverts
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ArticleBravo apple production booms
New crop of Australian-bred apple set to deliver 1,000-tonne increase on last season
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ArticlePears and cherries show potential in India
Final session of Fresh Produce India takes in-depth look at categories showing promising signs of growth
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ArticleGlobalGAP launch consumer label for f&v
GlobalGAP has unveiled its new consumer label for fruit and vegetables, GGN Agriculture, in order to help foster trust between sustainable brands and consumers
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ArticleZespri Red launches in China
Pagoda to bring 10,000 boxes of the new variety to Chinese consumers for the first time
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ArticleNew campaign puts European F&V in spotlight
Consumers urged to repay growers for their efforts during the pandemic by buying European
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ArticleAartsen receives its first ever Zespri kiwifruit
As an official partner, the group is working to boost sales of the branded product via speciality stores in the Netherlands
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ArticleDriscoll’s outlines China expansion
Leading berry company says health trend driving its aim to triple business in China
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ArticleMarketing goes direct in India
FPI looks at how fresh produce companies are building successful consumer brands
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ArticleNew hotdesking hub for agri-businesses
Collaborative Hub on Rothamsted Research’s Harpenden campus is designed to encourage collaboration and innovation