All Marketing articles – Page 105
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ArticleBrand new beginnings
Having first launched its retail brand at Costco over 10 years ago, OrchardWorld’s fruit is now also available at Ocado and Amazon Fresh. Fred Searle hears how the supplier is making concerted efforts to educate and connect with consumers
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ArticleMarquis Group reports bumper season
Record kernel sales and greater volume of Nut in Shell sees leading macadamia producer end 2021 season on a high
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ArticleBrand revamp for Clock House Farm
Kent fruit grower updates its corporate look as it aims to boost awareness of its sustainability credentials
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ArticleBig names booked in for Fruit Logistica
Dole, Fyffes, SanLucar and Zespri among leading companies ready to exhibit at world's leading fresh produce trade fair
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ArticleTop Seeds launches Fanello tomato
Company introduces its first mini-plum tomato, which offers "immense sweetness in a small fruit"
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ArticleOishii expands in US with new farm
Vertical farming company’s Omakase Berries now available in Los Angeles
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ArticlePink Lady in My Little Pony tieup
Apple brand partners with Hasbro to launch on-pack PinKids promotion around launch of Netflix movie
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ArticleTerra Exports launches Avolicious
In-house avocado brand well received by customers in Asia, Europe and North America
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ArticleRockit reports record sales for Mid-Autumn festival
Sales increase by 94 per cent year on year following sustained marketing campaign to promote miniature apple
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ArticleBright prospects for Sunup melons
Premium cantaloupe range from BASF, which indicates ripeness and boasts long shelf life, now available year round
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ArticleHoogstraten targets UK growth in tomatoes
Proximity and flavour are key selling points in Belgian cooperative’s push to grow tomato exports to British market in wake of Brexit
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ArticleBelOrta hails Migo pear quality
Despite volumes being impacted by the spring cold, quality and sizes are expected to be good for the new Belgian Migo pear season
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ArticleSpreading a little joy
Premium avocado label Avojoy has found a novel way to reach consumers and maximise brand awareness
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ArticleAsiafruit October out now
Latest edition spotlights the resurgence of Indonesian fruit imports and looks at how different categories are connecting with their consumers
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ArticleStrong season ahead for Calypso
Perfection Fresh reports harvest across Northern Territory and Far North Queensland set to be drawn out with good volumes
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ArticleCitrus Australia to lead traceability project
New traceability pilot to safeguard high-value exports from fraudulent activity to be led by peak industry body
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ArticleEFC announces GKE merger
Belgian company says the move will strengthen performance and brands
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ArticleBayWa forms Global Produce subsidiary
Group unveils separate brand identity for new company, which includes T&G Global, BaWa Obst, and TFC Holland
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ArticleWestfalia joins forces with Veg Power
Avocado supplier Westfalia joins forces with Veg Power to increase UK veg consumption
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ArticleYes You Kanzi! campaign underway
Kanzi aims to continue growing brand awareness and consumer loyalty through its new campaign, which positions Kanzi as the apple for living life to the full