All Marketing articles – Page 104
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ArticlePink Lady Europe unveils plans
Although Pink Lady Europe predicts a drop in volumes this season, its focus on innovation and sustainability along the supply chain remains sharp
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ArticleEuropean Jazz season underway
New recyclable packaging to be rolled out across Europe this season, with T&G Global expecting record crop
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AnalysisResilience needed for berry trade to thrive
Experts at Global Berry Congress focus on need to overcome big challenges so berry category growth can continue
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ArticleG-Berries and Dole form Mexico partnership
Companies unveil plan to test new varieties that should enable Dole to develop strong foothold in expanding berry market
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ArticleWashington Apple Commission hits refresh
Industry marketing arm for Washington apple growers launches brand new website
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ArticleRockit sales grow in the Middle East
Marketing campaign builds brand awareness over back-to-school period
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ArticlePineapples instead of pumpkins
With the US experiencing a shortage of the traditional Halloween squash, Dole is suggesting a swap
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ArticleBrand refresh for National Mango Board
US mango industry body launches new look and website aimed at increasing mango consumption
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ArticleUS success for Envy
T&G celebrates branded apple’s New Zealand heritage with event in Los Angeles
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ArticleLemon campaign marks World Breast Cancer Day
Welcome to the Lemon Age sends optimistic message in support of the initiative
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ArticleMorrisons earns stonefruit title
Retailer is named Stone Fruit Retailer of the Year 2020/21 by South African association Hortgro
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ArticleT&G Global revises earnings forecast
Profit for FY21 expected to be between NZ$4m and NZ$10m, compared to 2020 result of N$16.6m
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ArticleChile to boost cherry exports to the US
Increased volumes are part of efforts to diversify export markets as cherry production grows
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ArticleCitrusAd acquired by Publicis Groupe
Four-year-old advertising technology start-up aimed at helping grocers advertise online sold for A$205m
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ArticleNew initiative from ‘A better choice!’
National competition helps young Australian athletes get back on the field
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ArticleMolari and Emco Cal sign blackberry deal
Agreement allows Italian firm to produce and sell new plants derived from University of Arkansas breeding programme
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AnalysisWorld still fails to eat enough fruit and veg
WFVD2021: Global alliance identifies lack of government support for 5 a Day campaigns as obstacle to healthier eating
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PodcastsFruitbox 70 - Mehdi El Alami, Morocco FoodEx
A new promotional campaign and a faster shipping link have opened the door for Moroccan food and drink exports to the UK
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ArticleStrong start to Spanish Ambrosia campaign
A similar production volume to last season will ensure the brand is available in stores until April
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ArticleZespri Red becomes RubyRed
Red kiwifruit variety gets rebrand in preparation for first commercial volumes