All Marketing articles – Page 121
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ArticleStrong season ahead for New Zealand feijoa
Good weather prompts early start to harvest, with fruit set to be available domestically as early as this week
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ArticlePink Lady campaign continues
Pink Lady Europe’s wide-ranging media campaign highlights the apple brand’s positive contribution to the environment, consumers and society
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ArticleUK berry sector grows 600 per cent in 25 years
Celebrating a quarter century in existence, trade body British Summer Fruits has helped the category achieve remarkable growth
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ArticleICA revamps its fresh berry offer
New packs will emphasise provenance and varieties, backed by a marketing campaign focused on health
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ArticleVeg Power kicks off 2021 activities
Mushrooms will be first vegetable showcased by the successful campaign, which has “exciting growth plans" this year
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ArticleOnline marketing unlocks demand for Persimons
Digital activities were the cornerstone of this season’s PDO Spanish Persimon marketing campaign
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ArticleDole launches sustainability campaign
‘The Dole Way’ aims to amplify company’s commitment to enterprise-wide sustainability goals
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ArticleArgentine pears join Thx! line-up
Bartlett pears now available alongside blueberries and cherries under the social impact brand
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ArticleGolden Bay Fruit launches ‘Stormy Fruit’
Apples damaged during the boxing day hailstorm in Nelson, New Zealand to be marketed as imperfect
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ArticleSeeka backs MOYA in 2021
Australasia’s premier fresh produce marketing award sponsored by leading industry player
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ArticleKissabel demand still outstrips supply
As new plantings across Europe continue, suppliers are reporting strong commercial interest in the apple brand
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ArticleNew avocado brand for Dominican Republic
Dom Tropical Avocado from Dominican Republic brand unveiled this week
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ArticleMelinda toys with new packaging concept
Cardboard used to pack five small Isaaq apples can be transformed into planes, trains and automobiles
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ArticleResearch reveals ugly produce preferences
Consumers prefer ‘ugly’ over ‘imperfect’ produce and moderate discounts over steep, new study shows
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ArticleRockmelons traced from paddock to plate
Collaboration between FreshChain Systems, NSW government and specialty retailers enables traceability of Victorian melons
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ArticleJaffa teams up with FareShare
Citrus brand plans year-long programme to help provide 200,000 meals to vulnerable people
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ArticleZespri Red bound for China
Zespri Red debuts in China as another strong kiwifruit crop takes shape
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ArticleBimi broccoli reaches new heights
Increase in planted area reflects growing consumer appetite throughout Europe, says Coregeo
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ArticleBostock New Zealand opens Vietnam office
New Zealand’s leading organic apple grower opens offshore office in Ho Chi Minh City, propelled by considerable growth