All Marketing articles – Page 121
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Article
One Harvest launches rebrand
Brand new logo symbolises freshness, growth and sustainable mind-set
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ArticleFormer PI man launches executive coaching business
Leon Mundey is bringing senior-level business coaching to the food and drink trade with a new training programme called Scaling Up
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ArticleFyffes scoops North American marketing award
Company’s ‘Easy to Eat, Easy to Pronounce’ campaign honoured by Summit Creative Awards
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ArticleMixologists put lemons centre stage
Ailimpo introduces three healthy lemon drinks to boost immune systems in these Covid-19 times
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ArticleAFM targets Big Game audience
Avocados From Mexico partners with Troy Aikman and Erin Andrews to 'Make The Big Game Your Bowl game'
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ArticleRSA stonefruit "improvement expected"
As the 2020/21 UK marketing campaign gets underway, the South African stonefruit industry is anticipating improvements on all fronts
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ArticleAsia Briefing looks at China post-Covid
The fourth weekly online briefing ahead of Asia Fruit Logistica ON gave viewers an understanding of consumer behaviour in post-pandemic China
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ArticleApeel adds US$30m in new funding
Apeel’s technology will soon be available to smallholder farmers in emerging markets
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ArticleUK leek campaign centres on health and waste reduction
Working with nutritional chef Julie Cleijne, leek trade body wants to boost consumption through messages around healthy and sustainable eating
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ArticleTenderstem 'driving real growth'
Kantar data shows year-on-year growth in both volume and value for the brassica brand
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ArticleJupiter Group launches online event
Jupiter Online will run from 26-30 October and will involve podcasts, meeting opportunities and a live webinar
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ArticleRecord volume puts Jingold on sound footing
As demand for new kiwifruit varieties grows, the company says it is helping growers overcome some big challenges
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ArticleVeg Power calls for united push
Industry initiative has huge plans to expand sales and consumption of veg in the UK - but needs industry support
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ArticleZespri and Fall Creek CEOs join PMA board
Led by Dwight Ferguson, group also includes directors of Grupo Alta, Frontera, Amerifresh and Measure to Improve
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ArticleCalifornia Prune Board ‘optimistic’ about UK trade
With UK-US trade talks continuing and tariffs already lowered, the CPB wants to raise product’s profile in Britain
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ArticleIndian promise for Jolyred
With European apple production down, prices may limit exports to Asian markets this campaign, but Belgian cooperative BFV remains poised for opportunities in India
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PodcastsFruitbox: How to slow climate change by eating bananas
Mike Port of Port International talks about adding value to a market still very much under pressure from supermarket pricing
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ArticleEllen K boosts Envy apples
Radio morning show host sings praises of the apple to millions of listeners
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ArticleMelinda makes its market debut in Asia
Italy’s most famous fresh produce brand is selling to the region for the first time, aided by a new export partnership
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ArticleR&G Fresh sees bright future for herbs
MD Mathew Prestwich is confident that through category planning and a greater understanding of consumers, the herbs sales boom will continue